Senior Paid Social Strategist

Zero Gravity Marketing LLC Senior Paid Social Strategist Remote - Full time

The Senior Paid Social Strategist leads the strategy, execution, and performance of paid social campaigns across multiple clients, balancing strategic thinking with hands‑on technical expertise.

About ZGM

Zero Gravity Marketing is a remote-first, full-service digital marketing agency headquartered in Madison, Connecticut, with team members across the country. Since 2008, we have grown into an agency specializing in SEO, Paid Media, Content Marketing, Social Media, Email Marketing, and more. We are Google Premier Partner certified, MOZ-recommended, and 5-star rated. What drives us is a commitment to strategies that are unique and driven by what works, using real-time data to attract the right audience with the right message at the right time.

If you are a creative thinker who is energized by results, we want to hear from you.

The Senior Paid Social Strategist leads the strategy, execution, and performance of paid social campaigns across multiple clients, balancing strategic thinking with hands‑on technical expertise. You will own your accounts end to end, translating data into actionable insights and driving measurable business impact with a high degree of autonomy. You will partner closely with Account and Project Management teams, mentor junior team members, and help improve the processes that keep our programs scalable.

Success means consistently improving performance against client KPIs while communicating proactively and surfacing risks early.

• Own performance across multiple paid social accounts, ensuring alignment with client business goals and KPIs
• Develop and execute full-funnel paid social strategies focused on efficiency, scale, and conversion, and translate campaign data into clear, actionable insights
• Build and manage scalable campaign structures across platforms such as Meta and Linked In, leveraging advanced features like automated rules, experiments, and optimization tools
• Implement structured testing strategies across creative, audience, and bidding to continuously improve results
• Troubleshoot and resolve issues related to tracking, attribution, bidding strategies, and platform delivery
• Deliver clear, insight-driven reporting that connects performance to business outcomes and informs future strategy
• Build strong client relationships through proactive communication, strategic guidance, and confident, solutions-oriented recommendations
• Proactively identify performance risks and surface blockers early with clear mitigation plans
• Take full ownership of assigned accounts, managing multiple priorities and meeting deadlines without requiring senior intervention
• Contribute to scoping, planning, prioritization, documentation, and process improvements that increase scalability and consistency
• Mentor junior team members on execution, strategy, and platform best practices, and support a collaborative, high-performing team
• Identify opportunities for account growth and support the development of case studies, campaign narratives, and marketing materials

• 4–6 years of paid media experience, with agency experience preferred
• Proven experience managing paid social campaigns with measurable performance outcomes
• Strong analytical skills with the ability to translate data into actionable insights
• Hands‑on experience with platforms such as Meta and Linked In
• Experience with testing strategies, attribution, and performance optimization

• Experience in higher education and/or eCommerce verticals
• Platform certifications (Meta Blueprint, Linked In Marketing Labs, or equivalent)
• Experience with Tik Tok Ads, Tik Tok Shop, and social commerce

You show up real, do the…