Senior PPC Media Specialist

The Senior PPC / Paid Media Specialist will own and scale paid acquisition programs across search and paid media channels for multiple brands. This is a hands‑on individual contributor role that blends strategic planning with day‑to‑day execution. The role operates with a high degree of autonomy, owning campaign execution, optimization, and performance management while aligning closely with Product Marketing on messaging, positioning, and priorities.

Success is measured by lead quality, cost efficiency, and contribution to pipeline.

• Own, develop and evolve paid media strategies across Google Ads, Linked In Ads, Bing, Amazon Ads, and paid social
• Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product‑led growth
• Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
• Identify whitespace opportunities across keywords, audiences, platforms, and ad formats
• Align paid media efforts to funnel stages and campaign goals

• Drive MQLs, SQLs, and pipeline contribution, not just traffic
• Partner with Sales and Rev Ops to ensure strong lead quality and attribution
• Optimize toward CPL, CAC, conversion rate, and pipeline velocity

• Build, launch, and manage campaigns end‑to‑end across platforms
• Own campaign structure, targeting, bidding strategies, budgets, and pacing
• Continuously optimize for CPL, conversion rate, lead quality, and scale
• Optimize campaigns with prioritizes tests based on impact, effort, and learning potential

• Conduct in‑depth keyword research to identify high‑intent, high‑ROI opportunities
• Manage match types, negatives, and keyword expansion
• Optimize campaigns for relevance, efficiency, and quality score

• Partner with Product Marketing to write, test, and refine ad copy across search, social, display, and video formats
• Partner with design and content teams to develop effective creative
• Run structured tests on messaging, formats, offers, and audiences

• Partner with Product Marketing to improve landing page performance
• Ensure alignment between ad intent, messaging, and user experience
• Use performance data to recommend page‑level improvements

• Build and manage remarketing and retargeting campaigns
• Support ABM, product‑led, and sales‑led motions with tailored audience strategies
• Improve efficiency by re‑engaging known users and accounts

• Monitor competitor PPC activity to inform keyword, creative, and bidding decisions
• Translate performance data into clear, actionable recommendations
• Maintain dashboards and reports for leadership and stakeholders

• Own paid media measurement across platforms, analytics tools, and CRM
• Ensure accurate conversion tracking, offline conversion imports, and attribution alignment
• Report out on OKR progression weekly within team and monthly to key stakeholders
• Clearly communicate performance, insights, and recommendations to non‑paid stakeholders
• Translate data into concise narratives for leadership
• Proactively flag risks, opportunities, and performance shifts

• Manage paid media programs across multiple brands with distinct ICPs and funnel motions
• Balance short‑term performance with long‑term growth and experimentation
• Make informed tradeoffs across brands, channels, and campaigns based on business impact

• 5–7+ years managing PPC campaigns (B2B SaaS preferred)
• Hands‑on experience with Google Ads and Linked In Ads
• Deep experience with…