Paid Social Specialist

About the role  Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.  We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across Linked In (primary) and Meta (secondary).

This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.  You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.  

Details    
• Duration: 6 Months    
•

Hours:

40 hours per week    
• Rate: $83/hr    
• Remote, with meaningful overlap with US Eastern hours    What You'll Own    
• Core market builds and optimization    
• Build, restructure, and maintain full-funnel Linked In campaigns across upper, mid, and lower funnel    
• Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions    
• Manage tiered Sponsored Messages, Document Ads, and single-image programs    
• Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management    
• Run Meta mid-funnel retargeting and account-based programs    
• Design and execute in-platform experiments — audience, format, bid strategy, funnel structure    
• EMEA expansion    
• Manage EMEA full-funnel Linked In campaigns (UKI, DACH, France) from approved regional strategy    
• Build and maintain separate regional retargeting pools    
• Keep EMEA segmented from core market at all times, in both build structure and reporting    
• Brand awareness    
• Own brand campaign builds and monthly optimization cycles across Linked In and Meta    
• Measure brand work on reach, frequency, and brand lift signals — not direct conversion    
• Partner and account-based programs    
• Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists    
• Handle audience activation, campaign QA, and launch checks    
• Measurement hygiene    
• Own UTM construction and QA for every campaign you launch, following documented team conventions    
• Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only    
• Flag anomalies with a diagnosis attached, not just a metric    What You'll Bring    
• 4+ years hands-on Linked In Campaign Manager experience running B2B enterprise programs at meaningful scale    
• Fluency with full-funnel Linked In structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range    
• Working knowledge of Meta for B2B retargeting and account-based targeting    
• Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau    
• Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies    
• Experience running multi-region programs where regions are measured separately    
• Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins    Nice to have    
• Experience with list-building or data enrichment tools (Clay or similar)    
• Familiarity with a marketing automation platform (Marketo, Hub Spot)    
• Account-based…