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Paid Search Strategist

Job in Northern, Floyd County, Kentucky, USA
Listing for: Proppel Inc.
Full Time position
Listed on 2026-10-01
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 70000 - 110000 USD Yearly USD 70000.00 110000.00 YEAR
Job Description & How to Apply Below
What we’re looking for

A growing, high-touch US-based digital marketing agency is hiring a Paid Search Strategist to own Google Ads strategy across e-commerce and lead generation clients. The agency's edge is strategic thinking, and its strategists and media buyers own client relationships directly. If you love pairing hands-on platform work with real business impact, you'll fit right in.

What You’ll Be Doing
  • Own paid search strategy and campaign management on Google Ads for a mix of e-commerce and lead generation clients.
  • Lead client conversations, presenting strategy and performance clearly and confidently.
  • Go beyond platform data, using ideas like incrementality to connect results to business goals.
  • Plan and run conversion rate tests, then turn the learnings into action.
  • Collaborate with the paid search, paid social, and creative teams to shape channel strategy.
  • Support and mentor teammates as the department grows.
Requirements
  • 3 to 5 years of agency experience in paid search performance marketing.
  • Proficiency in Google Analytics (GA4).
  • Strong communication skills and an open, collaborative approach to solving problems.
  • Experience using AI tools to support your work, with strategic thinking always leading the way.
Nice to Have
  • Experience with Triple Whale or Northbeam.
  • Familiarity with additional platforms like Meta, Tik Tok, Pinterest, Snapchat, or Reddit.
  • Background with DTC, CPG, health and wellness, or appointment-based local service clients.
  • Familiarity with heat mapping tools.
  • 15 days of Paid Time Off + all major US holidays + unlimited sick days.
  • Healthcare, dental, and vision insurance.
  • 401K with employer match.
  • CST working hours, with flexibility around pre-scheduled events and absences.
  • Annual raises based on performance.
  • 10% commission on the first year of billings for all new clients brought into the agency.
Notes:

* You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

* We consider candidates from all around the US.

* If you don't have a formal portfolio, please share a Drive with various samples of your work.

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