Marketing Specialist; Student Resources

Position Marketing Specialist (Student Resources)

Department:
Marketing and Public Information

Starting Date: 01/05/2026

Salary: $2899.42 Monthly

Plus Benefits

Job # S021-27

Budget Position # CP1597

Posted 09/24/2026

Description

Under general supervision, develops and implements marketing campaigns across various channels that promote student service resources for first- and second-year students and military-connected students. Manages designated departmental social media accounts and supports the university’s primary Facebook and Instagram accounts.

Develops, implements, and manages marketing initiatives for the Student Success and Military Education centers including email, direct mail, paid advertising campaigns and other promotional efforts.

Manages designated departmental social media accounts, including developing strategy, identifying content opportunities, planning, and maintaining content calendars, creating and selecting content, writing copy, scheduling and publishing posts, and monitoring account performance.

Supports the university’s primary Facebook and Instagram accounts in coordination with the Assistant Director of Marketing for Social Media by creating, selecting, preparing, scheduling, and publishing assigned content, including events, student life, and promotional content.

Writes and edits social media copy, selects appropriate photos and visual assets, and creates graphics and other digital content for assigned university social media projects.

Ensures assigned content complies with university brand and editorial standards and applicable digital accessibility requirements.

Tracks and reports performance of campaigns and key metrics using analytics tools.

Uses data insights to optimize campaigns, improve user funnels, and suggest improvements to marketing strategies.

Attends training, seminars, and other meetings as needed; performs other duties as assigned.

Experience of more than 2-3 years in a related field. Experience in prepress workflow and creating files for printing is required. Documented portfolio of design work produced.

Knowledge of fundamental marketing techniques;
Possesses excellent editing and proofreading skills;
Ability to write professional and accurate copy for various purposes, such as internal and external communication, and marketing materials;
Experience with marketing software, platforms, and analytics tools such as Google Analytics;
Ability to manage multiple projects and deadlines simultaneously;
Ability to express ideas in a clear and structured manner;
Ability to understand and meet assigned deadlines;
Ability to utilize a personal computer and software including as Microsoft Office programs and Adobe Creative Cloud.

Bachelor’s degree in commercial art, design, advertising, marketing, or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

Should possess the sensitivity and skill to work with student and employee populations; the ability to deal with confidential and sensitive information; excellent judgment and personal maturity; and strong interpersonal skills. Understanding of how to work in a time-sensitive workspace and ability to handle multiple tasks in an extremely busy office. Must be able to solve complex problems and to work independently with little supervision.

Requires the ability to maintain positive working relationships with students, faculty, staff, and the community. Must…