Email Marketing Specialist; On-Site

Who We Are:

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR, two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

About the Role:

As an Email Retention Marketing Specialist, you will be the driving force behind our customer retention and lifecycle strategies. In this role, you’ll own the end-to-end execution of high-impact email and SMS campaigns, crafting personalized customer journeys that build lasting brand loyalty and boost Customer Lifetime Value (LTV).

We’re looking for a data-driven strategist and creative builder who thrives on testing, optimizing, and scaling lifecycle programs across multiple channels- including email, SMS, direct mail, and loyalty initiatives. Working closely with our Site Experience, Creative and Brand teams, you will turn data insights into innovative customer experiences while ensuring flawless execution, QA, and regulatory compliance. If you are passionate about audience segmentation, cross-channel experimentation, and turning one-time buyers into lifelong brand advocates, we’d love to have you on the team.

Our ideal candidate will embody the following:

• Detail-oriented, highly organized, and strong at managing multiple priorities at once

• Curious, flexible, and open to change, with a test-and-learn mindset

• Customer-obsessed with a strong ability to understand what motivates customers and how to improve their experience

• Passionate about the beauty industry and excited by trends, products, and consumer behavior

What does success look like in this role:

• Lifecycle journeys are shipped accurately, on time, and continuously improving

• Testing is consistent, well-documented, and drives measurable performance gains

• Reporting is reliable and insights lead to clear actions and better customer experiences

• Cross-channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail

• Campaign-based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow-through

Duties and Responsibilities

Campaign Strategy & Execution

• Own the end-to-end process of building and deploying promotional and automated email/SMS campaigns. You'll be

• responsible for targeting, A/B testing, and ensuring flawless execution from concept to deployment.

Lifecycle Journey Management

• Strategically develop, manage, and optimize key customer journeys (e.g., welcome, post-purchase, re-engagement,

• loyalty). You'll identify opportunities to enhance personalization and segmentation to improve customer lifetime value (LTV).

Cross-Channel Platform Management

• Support the management and execution of retention initiatives across multiple lifecycle channels beyond email.

• Collaborate with the team on direct mail, subscriptions, loyalty, SMS, and other emerging platforms.

• Assist in testing, launching, and optimizing new programs that enhance the customer experience.

• Ensure campaigns across channels feel cohesive and connected within the overall lifecycle strategy.

Data Analysis & Optimization

• Actively monitor and analyze campaign performance metrics (open rates, CTR, conversion rates, LTV). You will use these insights to propose and implement a…