Influencer Marketing Manager

As the Manager of Influencer Marketing, you will play a key role in developing and executing our influencer marketing strategies in alignment with the brand's core values and goals. Your responsibilities will include discovering, engaging, and managing partnerships with influencers and content creators in the luxury travel and lifestyle space. You will collaborate with cross-functional teams to launch influencer campaigns that increase brand awareness, boost engagement, and build loyalty among our audience.

The following and other duties may be assigned as necessary:

• Develop and implement a comprehensive influencer marketing strategy that aligns with the brand’s overall marketing goals and objectives
• Stay current on influencer trends, emerging platforms, and evolving social media landscapes to keep the brand innovative and competitive
• Identify, vet, and onboard influencers whose audiences and values align with the brand
• Create engaging influencer campaigns that effectively showcase the property—particularly highlighting unique experiences, lifestyle, and nightlife
• Manage influencer outreach, negotiations, contracts, deliverables, and post-campaign follow-ups
• Build and maintain strong relationships with influencers, talent managers, and brand advocates to foster long-term partnerships
• Collaborate with the creative studio and cross-functional teams to develop cohesive, on-brand content across influencer and social media channels
• Work in collaboration with the social team on the content calendar to ensure timely posting, campaign alignment, and consistent brand messaging
• Provide creative direction and content guidelines to influencers to ensure brand compliance and storytelling consistency
• Monitor social and influencer channels for trends, brand mentions, and partnership opportunities
• Use analytics tools to track and measure the performance and ROI of influencer campaigns, optimizing based on data and insights
• Deliver regular performance reports and recommendations for improving future campaigns
• Coordinate with external agencies, PR, and contractor teams to streamline influencer efforts across all marketing initiatives
• Develop partnerships and collaborations that enhance brand visibility and align with brand values
• Manage influencer budgets, comps, gifting, and activations to ensure efficient use of resources
• Support the planning and execution of influencer events, stays, and experiences to generate authentic and engaging content
• Additional duties and responsibilities may be added or modified as needed to support evolving marketing priorities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience as a Social Media Manager or similar role
• In-depth knowledge of social media platforms, trends, and best practices
• Strong written and verbal communication skills
• Creative mindset with the ability to think outside the box
• Experience with social media analytics tools
• Photography skills are a plus
• Excellent multitasking and project management skills
• Must be willing and able to work a flexible schedule to include nights, holidays, and weekends
• Work in a fast-paced, busy, and somewhat stressful environment with high call volume

Fontainebleau Las Vegas is committed to…