Sr. Manager, CRM & Client Development - Diesel NAM

Description:

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

As the CRM and Client Development Manager
, you will lead the localization and implementation of Diesel's Global CRM Strategy across North America, elevating the in-store and omnichannel client experience to maximize engagement, acquisition, retention, and customer lifetime value. You will champion a client-centric culture across Retail stores, driving loyalty and sales through strategic clienteling practices, and will act as the key point of coordination between Regional teams (Marketing, Retail, E-commerce) and Diesel's Global CRM and Client Experience team, enabling store teams to build meaningful, long-lasting relationships with clients.

Location: NYC office

Reports To: Managing Director, Diesel North America

• Lead the implementation and localization of Diesel's Global CRM & Client Development Strategy across North America, ensuring alignment with global priorities while adapting to regional business needs.
• Champion a client-first culture across the retail network, embedding best-in-class clienteling behaviors that elevate both in-store and omnichannel customer experiences.
• Partner closely with Global CRM and Client Experience teams to identify and drive strategic opportunities, leverage customer insights, and continuously evolve CRM and clienteling initiatives.
• Act as the regional expert for client development, influencing business decisions through customer insights, market trends, and retail best practices.
• Foster collaboration across Retail, Marketing, E-commerce, Events, Merchandising, and Global teams to deliver consistent and elevated client experience.

• Maintain a strong in-store presence, spending 80% of time coaching, mentoring, and supporting Store Managers and Client Advisors while leading by example through direct client engagement.
• Train and inspire retail teams in clienteling with best practices, including outreach, appointment selling, relationship management, and long‑term client retention.
• Identify and develop in-store Clienteling Ambassadors who champion best practices and drive adoption across the retail network.
• Partner with Retail Director and Regional Managers to identify business opportunities, develop action plans, and maximize client acquisition, retention, and CRM KPIs.

• Localize and execute Diesel's global CRM contact strategy across North America to maximize client engagement, conversion, and retention.
• Develop and manage a regional CRM 1-1 campaign calendar that includes product launches, marketing initiatives, promotional campaigns, loyalty communications, in‑store activation support and lifecycle‑triggered journeys in addition to Global communication priorities.
• Partner with Marketing and E‑commerce teams to optimize omnichannel communications and ensure 1-1 campaign performance aligns with overall commercial objectives.
• Partner and support with E‑commerce teams to define and optimize client audience segmentation for email campaigns, leveraging CRM insights to drive engagement, conversion, and commercial performance.
• Continuously evaluate campaign effectiveness and recommend improvements based on customer insights and performance data.

• Own the analysis of CRM, clienteling, loyalty, and KPIs,…