Manager, Social Content & Influence Strategy

## Manager, Social Content & Influence Strategy Apply:
Office
- Flexible:
Washington
- Seattle:
Illinois
- Chicago:
Full time:
Posted Today:
JR362056
* To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
* Job Category Marketing & Communications Job Details
**** About Salesforce
**** Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
** About the Role
** Join Salesforce’s Social & Influence Marketing team to lead our influencer and industry voice ecosystem, grow our employee advocacy program, and help bring major Product Launches to life across social.  This is a dual-track role for someone who is equally comfortable building influencer relationships and shaping social content around a launch moment. You’ll own key programs end-to-end, co-lead Product Launch execution with our Content Strategy & Creative Lead, and bring the cross-functional teams required to deliver the work together.  

You’re also deeply plugged into culture — someone who understands the conversations, creators, formats, and behaviors shaping social in real time, and can turn that fluency into relevant content and influencer opportunities for Salesforce.  
** What You'll Own**
* ** Influencers (AI Creators & Builders):
** Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
* ** Industry Voices:
** Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
* ** Employee Advocacy:
** Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
* ** Product Launches:
** Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
* ** Channel Strategy:
** Own the strategy and presence for Instagram and Tik Tok, shaping how Salesforce shows up across both channels.
* ** Trend-spotting:
** Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.
** Cross-Functional Leadership
*** Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
* Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
* Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.  
** How You'll Work With the Team
*** Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.
* Bring insights from influencers, creators, and industry voices back into the team — helping inform how we think about audiences, narratives, content, and cultural opportunities.
* Collaborate with the Social Strategy & Operations Lead, using measurement, performance insights,…