Senior Digital Marketing Specialist

We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join the ELM (Enterprise Legal Management) Marketing team. This person will serve as a digital and operational backbone for the Demand Generation team, helping execute, optimize, and measure integrated programs that drive awareness, engagement, pipeline, and revenue growth.

This role is open to remote.

• Support the execution and optimization of integrated demand generation campaigns designed to drive pipeline growth and new customer acquisition.
• Build, test, deploy, and optimize email marketing campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets.
• Partner with Campaign Managers to translate campaign strategy into effective digital experiences and measurable programs.
• Contribute to audience segmentation, channel planning, testing strategies, and ongoing campaign optimization.
• Identify opportunities to improve engagement, conversion rates, and campaign effectiveness through experimentation and continuous improvement.

• Support the administration and optimization of Marketo and Salesforce for marketing use cases.
• Manage campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting processes in partnership with cross-departmental functions.
• Troubleshoot digital program and lead flow issues, identify root causes, and coordinate solutions with the appropriate partners.
• Help improve and automate marketing processes to increase accuracy, scalability, and efficiency.
• Monitor marketing data quality and support consistent operational best practices across programs.

• Support ongoing website management, content updates, landing pages, forms, and conversion optimization initiatives.
• Assist in maintaining and developing SEO, AEO & GEO best practices.
• Maintain digital measurement and governance requirements, including analytics configurations, tracking tags, UTM standards, and cookie consent management.
• Partner with internal teams, agencies, and platform owners to improve website performance and user experience.
• Monitor website and form performance, identify issues or opportunities, and recommend practical improvements.
• Stay current on digital marketing, privacy, measurement, accessibility, and user experience best practices relevant to the role.

• Develop and maintain dashboards, recurring reports, and performance analyses across campaigns, channels, the website, the marketing funnel, and pipeline.
• Use Google Analytics 4 and other available data sources to monitor user behavior, traffic quality, conversion performance, and digital trends.
• Analyze key demand generation metrics, including engagement, lead volume, MQLs, conversion rates, pipeline contribution, and campaign performance.
• Translate complex data into clear insights, recommendations, and next actions for marketing stakeholders.
• Support measurement of marketing contribution to growth and help strengthen reporting consistency across teams.

• Contribute to and manage the social strategy and posting calendar for ELM division.
• Participate actively in campaign planning and digital strategy discussions, providing a point of view on channels, user journeys, measurement, and execution feasibility.
• Serve as a trusted resource on digital marketing best practices, marketing technology, analytics, and performance optimization.
• Proactively identify opportunities to improve processes, reporting, customer engagement, and marketing effectiveness.
• Research emerging tools, technologies, and practices that may strengthen the team's digital capabilities.

• Work closely with Campaign Management, Product Marketing, Content Marketing, Sales, Revenue Operations, Business Development, and other partners.
• Help ensure marketing programs are aligned to audience needs, business priorities, sales processes, and measurement requirements.
• Support product launches, industry campaigns, strategic growth initiatives, events, and other high-priority marketing programs.

• 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field.
• Hands-on experience building and executing email, landing page, nurture, or other multi-channel digital programs.
• Strong…