Sr. Growth Marketing Manager

## Sr. Growth Marketing Manager Apply:
United States Virtual:
Full time:
Posted Today:
End Date:
October 7, 2026 (6 days left to apply):
R-115657

The Senior Growth Marketing Manager will help shape how Global Housing communicates with consumers through the customer lifecycle. This hands-on role blends B2C growth marketing, customer experience, lifecycle communications, digital strategy and disciplined execution. You will serve as a key partner for stakeholder requests, map communication journeys, recommend the right channels and coordinate work across Marketing, CX, Product, Technology, Analytics, Creative, Operations and Legal/Compliance.

The near-term focus is to help stabilize and strengthen customer communications as ownership transitions into Marketing, initially supporting Renters and Specialty. Over time, the role can help define a broader Housing communication journey and establish scalable processes, governance and optimization practices.  
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* Why This Role?

*** Influence a developing operating model as Marketing takes on broader responsibility for customer communications.
* Bring B2C and customer journey expertise to a team that is actively building new processes rather than inheriting a mature playbook.
* Own visible, cross-functional work that connects customer experience, communication strategy, digital execution and measurable performance.
* Help improve how consumers experience communications across the full lifecycle, with room to expand impact across Global Housing over time.  
** What will be my duties and responsibilities in this job?
*** Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans.
* Map and manage communications across the customer lifecycle, including acquisition, onboarding, transactional, engagement, cross-sell/up-sell, retention and other key touchpoints.
* Apply a consumer-first lens to requested tactics. Challenge assumptions when appropriate and recommend the channel, timing and approach most likely to improve the customer experience and business outcome.
* Coordinate content, creative, digital/email deployment, technology, analytics, operations, sales/client partners and Legal/Compliance to move communications from concept through approval and launch.
* Build and maintain communication inventories, journey maps, ownership documentation, approval workflows, calendars and repeatable governance processes.
* Monitor campaign and communication performance, interpret engagement and customer data, and present clear findings, recommendations and next steps.
* Identify gaps, redundancies and pain points across communications and recommend opportunities for optimization, personalization, testing and improved digital experiences.
* Support consumer websites and portals, including the e-commerce experience, by identifying conversion, content, customer experience, SEO and AI-search visibility opportunities in partnership with digital and development teams.
* Explore practical uses of marketing technology, automation and AI to improve communications, analytics, personalization, content development and marketing efficiency.
* Manage projects end to end in an evolving environment, creating structure where processes are still being established.
** What are the requirements needed for this position?
*** Bachelor’s degree in Marketing, Business Administration or a related field.
* Minimum 5 years of progressive B2C marketing experience focused on digital marketing, consumer marketing, e-commerce, customer communications, and/or market research.
* Proven experience developing and executing multi-channel B2C marketing campaigns, promotions, and customer lifecycle marketing strategies.
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