Senior Marketing Specialist; Hybrid in CA)

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** Who We Are
** Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for eleven consecutive years.

We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit  
** What We Do
** First American Trust is seeking an experienced a Senior Marketing Specialist to join our team. The position will cover a broad spectrum of marketing responsibilities; and have responsibility over various functions listed below. In addition, these specialties may deliver content & communications via a variety of methods such as digital, print and publication etc.
** What You'll Do:*
* ** Direct Marketing/Advertising/Promotional:
** Direct marketing involves sending promotional marketing materials directly to consumers (print and publication).  
** Product/Brand Marketing:
** Product/Brand marketing is the focus area devoted to strategically bringing a new product or service to market. This discipline sets the strategy, guiding many of the other marketing specializations listed. Much of their work is based on research to understand the important variables related to competitors’ products, review and synthesize consumer research information and meet with product development teams to better understand the features of the product.

This information is then used to formulate an overall product marketing strategy.  
** Content Marketing:
** Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining.  
** Social Media Marketing:
** The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between. Social media gives brands and businesses the opportunity to interact with the public in a personalized way.

** Database Marketing:
** Database marketers collect information about consumer preferences to create targeted messages to consumers.  
** Marketing Research & Analysis:
** Market researchers employ several tactics for picking the brains of the public and gathering information and interpreting the data.
** What You'll Bring:*
* * Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
* 4-7 years of experience in marketing, brand management, campaign execution, or related disciplines
* Experience developing and executing multi-channel marketing campaigns across digital, social media, direct marketing, and content channels
* Strong understanding of product and brand marketing principles, including positioning, messaging, and go-to-market strategy
* Experience analyzing customer, market, and campaign performance data to drive recommendations and business decisions
* Ability to translate insights into targeted marketing initiatives that support customer acquisition, engagement, and retention
* Strong…