Sr Segment Marketing Manager

Work in conjunction with Product Development & Adoption (PDA), R&D, and Product Marketing Teams to develop, plan, communicate, execute, and lead worldwide marketing strategies (short and long-term) and tactics for the market segments using clearly defined goals, objectives, critical success factors, timelines, budgets, and metrics. Responsible for creating and managing the programs and communications about our products and services to internal and external customers in assigned market segment area(s).

Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and sales activities. Critically, this person must be able to perform the below duties showing credibility and industry knowledge to the customers and to internal stakeholders.

Independently develop comprehensive go-to-market strategies for the pharmaceutical industry segment. This requires deep knowledge of how pharmaceutical companies operate, make purchasing decisions, and allocate budget. The strategy must address:

• Growth projections and realistic revenue targets for the segment.
• Target company identification (which pharmaceutical companies and which therapeutic areas represent the best growth opportunities).
• Product area prioritization (e.g., small molecules, biologics, cell and gene therapy, etc.).
• Value positioning and competitive differentiation for each product area.
• Tactical approaches and marketing initiatives aligned with pharma customer needs.

Lead close collaboration with internal product management groups (PDA for new products, CES for established products), R&D, Marketing Services, SCMT, and Sales to execute marketing initiatives and campaigns. This duty includes two distinct directions:

Direction 1 – Marketing Execution:

• Take an active role in generating customer-facing materials and promotional campaigns.
• Drive marketing initiatives that support company focus areas.
• Lead the development of campaigns, collateral, and promotional programs in partnership with internal stakeholders.

Direction 2 – Market Intelligence:

• Attend industry conferences and conduct customer visits to identify emerging trends and unmet needs.
• Monitor pharmaceutical industry activity, particularly new biotech acquisitions and market shifts.
• Gather field insights into customer priorities and competitive threats.
• Co-travel with SCMT to strengthen market understanding and drive strategy refinement.

Operate with a global mindset and serve as the strategic leader for the pharmaceutical segment across all regions. Act as the authoritative voice on pharmaceutical segment strategy and market positioning across the organization. This includes:

• Work with global branches and regional marketing teams to develop tactics that are both strategically aligned and regionally appropriate.
• Provide guidance and support to branches, other Segment Marketing Managers, and business units on segment strategy and best practices.
• Ensure consistent execution of global strategy while enabling regional flexibility where appropriate.
• Monitor and measure the effectiveness of marketing strategies and initiatives across regions and business units.
• Maintain extensive and effective communication across the organization—from core product management teams to global colleagues to ensure alignment and accountability.