Director - Brand Partnerships & Influencers req

Work Mode:
Onsite

Location:

Onsite
- Kohler, WI

T this role leads the development of the North American Strategic Partnership and Influencer strategy and roadmap, as well as delivers on the full omni-channel integrated GTM activation plans in priority kitchen and bath categories as assigned to deliver key brand metrics and business growth plans.

• Develops the 3–5-year rolling roadmap for Strategic Partnerships across product collaborations, celebrity/VIP endorsements, sponsorship, and influencer-based amplification in accordance with business goals, brand strategy, our brand values, and the values/insights of the target audience(s).
• Maintains a tight pulse on cultural, industry, and consumer trends in order to identify, onboard, and manage a winning roster of Strategic Partners.
• Leads strategic cross-category marketing strategy and execution (CMFP, Suites/Collections, Cast Iron) including trend expertise, advising on product strategy, launch/campaign GTM, paid/earned/owned media direction, and omni-channel asset development + activation planning and execution.
• Acts as SME for Earned Media across marketing touchpoints.
• Delivers KBNA Business Briefs + Omni-Budget prioritization in areas of responsibility.
• Leads a team of junior to senior marketers, collectively owning the onboarding of all Strategic Partners as well as full GTM and campaign execution for all Partnership and Cross-Category launches.

• Leads & develops a high-performing team of 5+ Marketers (across Manager & Sr. Manager levels), building best-in-class brand, partner and influencer skills and capabilities within the team while fostering career development and continually curating a diverse team of independent thinkers & doers who drive the brand vision forward and are accountable for brand/business results.
• Inspire, lead, and motivate team through regular feedback, 1:1s, Personal Development Plans, goal/objective setting, & Succession Planning.
• Implement management processes and priorities to ensure the team is as effective as possible to meet business goals.
• Identify gaps in knowledge and skills in the team and build appropriate development solutions.
• Intimately understands brand and product priorities across the full business in order to identify the most compelling opportunities for collaborative partnership, spanning in-line and limited-edition releases, brand or product endorsement, and brand or product influencer amplification.
• Develops a customer-centric, culturally relevant strategic roadmap for assigned categories that inspires and differentiates the Kohler brand while supporting and aligning to overall business objectives and priorities.
• Leads the identification and successful onboarding of a best-in-class roster of Strategic Partners, including leadership of all contract negotiations in order to maximize ROI for Kohler.
• Leads the development and activation of diverse, best-in-class omni-channel marketing campaigns that leverage cultural and interior trends, customer segmentation insights and personalized, strategic communication tools to strengthen storytelling and maximize impact/effectiveness.
• Leads cross-functional teams (i.e. In-House Agency, PR, Product Marketing, Industrial Design, BEVM, Channel Marketing, Sales) to maximize the impact that Strategic Partnerships and Cross-Category launches have on Consumers, Architects, Designers and Retailers.
• Links multiple sources of data and consumer insights to create a cohesive consumer story.
• Collaborates with peers and colleagues across the business (retailer sales, direct sales, finance, and marketing).
• Measures and meaningfully reports on campaign performance to identify trends, insights…