Brand Director

Description

At izzio Artisan Bakery, we believe great bread starts with great ingredients and great people. As the #1 selling and fastest-growing sourdough brand, we craft our bread in small batches using time-honored techniques, simple ingredients, and a passion for quality. Naturally fermented and incredibly delicious, izzio is real artisan sourdough. Our team is at the heart of everything we do and a key ingredient in our success.

The Brand Director owns the izzio brand positioning to life across every touchpoint. With a deep understanding of consumer and business need states you will manage integrated marketing campaigns across digital, shopper and PR, direct social strategy, brief the internal creative team, and work cross-functionally to support sales and innovation priorities. Fluency in POS data and the ability to build compelling sales stories that win with retailers are a must.

This is the senior marketing seat at a fast-growing artisan bakery you must have a strong ability not to just set strategy, but to execute against it.

• Support development and execution of the izzio brand strategy and annual marketing plans to grow awareness and trial
• Build and own the annual brand calendar and integrated campaign plans, aligned to business priorities
• Lead the brand work behind new launches, narrative, naming and launch creative owning the commercial go-to-market plan to support launch success at retail

• Steward brand identity and guidelines across packaging, retail, digital, trade and social so we show up consistently and authentically every time
• Lead integrated campaigns from plan to launch across all channels–plan tactics, write the brief, provide feedback, and execute the timeline holding to standards
• Own earned media and PR, including agency management, alongside oversight of social and influencer strategy with an internal direct report
• Own internal marketing asset management and owned media channels

• Be consumer obsessed - leverage consumer insights in all decision making and be the voice internally (who are they, what do they want & need, purchase triggers)
• Support defining and reporting on brand health measurement
• Scope and manage consumer research projects and translate research learnings into key insights that inform decisions across packaging, innovation, messaging and sales
• Bring a working understanding of retail and shopper dynamics — how the category behaves, and how our consumer shops it.

• Operate as a business owner, not just a marketer: demonstrate an understanding of key business priorities, customers and the consumer.
• Build and deliver winning sales and retailer-facing presentations — category story, brand story, leveraging POS syndicated data and panel data to communicate consumer insights and sales metrics.
• Partner with sales and cross-functional leaders to work as one team. Support Sales with marketing programs and assets that help them sell.
• Manage, coach, and grow the marketing team, setting clear priorities and feedback
• Communicate strategy, results, and tradeoffs clearly, with leadership and cross functional teams internally.

• Bachelor’s degree in marketing, business or related field, is required.
• A minimum of 7+ years in CPG brand marketing, with at least 2 years managing people. Natural products or bakery strongly preferred.
• A minimum of 2 years of director leadership experience.
• Exceptionally high standards that you are willing to enforce with an unwavering commitment to quality. The izzio brand standards live with you.
• Experience with POS syndicated data, panel data, and managing consumer…