Marketing Leader

## Marketing LeaderUSA
· Full-time
· Senior#### About The Position Marketing Leader (Hands-On) - Growth, Demand Generation & Strategic Partnerships About the Role We are seeking a highly driven and hands-on
** Marketing Leader
** to build and scale our global marketing function. This role is ideal for a marketing professional who combines strategic thinking with execution excellence and thrives in a fast-paced software environment.

You will be responsible for driving demand generation, accelerating brand awareness, expanding digital and social media presence, and building high-impact partnerships that contribute directly to pipeline growth and revenue. This is not a pure management role. We are looking for a leader who is equally comfortable defining strategy, launching campaigns, creating content, analyzing performance metrics, and collaborating closely with sales and product teams.

Key Responsibilities Growth & Demand Generation
* Develop and execute an integrated marketing strategy focused on pipeline generation and revenue growth.
* Own lead generation programs across digital, content, email, webinars, events, and partner channels.
* Manage marketing funnel performance, from awareness through opportunity creation.
* Drive account-based marketing (ABM) initiatives targeting key industries and strategic accounts.
* Monitor and optimize campaign performance using data-driven insights and analytics.

Digital & Social Media Marketing
* Lead the company's social media strategy across Linked In and other relevant platforms.
* Develop compelling content that strengthens brand awareness and market positioning.
* Manage website messaging, SEO, SEM, paid campaigns, and conversion optimization initiatives.
* Track engagement, lead generation, and conversion metrics to continuously improve performance.
* Build thought leadership programs for executives and subject matter experts.

Partnership & Ecosystem Development
* Establish and grow strategic partnerships with technology vendors, consulting firms, industry associations, and channel partners.
* Develop joint marketing initiatives, co-branded campaigns, webinars, and events.
* Identify opportunities to expand market reach through alliances and partner networks.
* Collaborate with sales leadership to maximize partner-driven pipeline opportunities.

Marketing Leadership
* Build and scale marketing programs that support company growth objectives.
* Partner closely with Sales, Product, Customer Success, and Executive Leadership.
* Manage marketing budget and evaluate ROI across all initiatives.
* Implement processes, reporting, and KPIs to measure marketing effectiveness.
* Stay current on industry trends, competitive activity, and emerging marketing technologies.

Required Qualifications
* 8+ years of B2B marketing experience, preferably within a software, SaaS, data, AI, fintech, cybersecurity, or technology company.
* Proven success driving demand generation and measurable revenue growth.
* Strong hands-on experience with digital marketing, content marketing, email marketing, paid media, and social media.
* Experience building and managing strategic partnerships and alliance programs.
* Strong understanding of marketing automation, CRM systems, and analytics platforms.
* Excellent content creation and storytelling abilities.
* Experience working closely with sales teams and executive stakeholders.
* Strong analytical and project management skills.
* Exceptional written and verbal communication skills in English.

Preferred Qualifications
* Experience in high-growth SaaS or enterprise software environments.
* Knowledge of ABM strategies and modern GTM methodologies.
* Experience with Hub Spot, Salesforce, Marketo, Google Analytics, Linked In Campaign Manager, and similar tools.
* Experience managing agencies, vendors, and external marketing partners.
* Prior experience building a marketing function from the ground up.

What Success Looks Like
* Increased qualified pipeline and marketing-sourced revenue.
* Strong social media presence and thought leadership in target markets.
* Growth in inbound demand and digital engagement.
* Strategic partnerships that contribute measurable business impact.
* Scalable marketing programs aligned with company growth objectives.

This is an excellent opportunity for a hands-on marketing leader who enjoys building, executing, and scaling modern marketing programs while making a direct impact on company growth.

This role offers a unique opportunity to work at the forefront of technology,…