Content Marketing Lead

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

The Content Marketing Lead produces TRM's flagship brand content: high-impact, globally relevant work that makes TRM the reference point on the issues that define modern crime and how it's fought. You'll spend most of your time creating that content with TRM's experts and making sure it reaches the audiences who matter. You'll also set the quality bar for content across TRM and build the frameworks and AI workflows that let marketers across regions and campaigns produce strong work on their own.

• Create flagship content with TRM's Insights, Policy, leadership and other SME teams that makes TRM the authority on the issues that matter most to our customers

• Own distribution for everything you produce. Run TRM's owned channels directly, and partner with Demand Gen, Comms and other teams to get your work into the channels you don't own, from paid promotion and earned media to executive voice. For now, you'll also oversee TRM's corporate social channels

• Own TRM's voice and tone. Build the style guide, templates and AI workflows that help regional and demand marketers produce on-brand content, and give the final edit on high-visibility work

• Own TRM's blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy. Produce the content that moves search and AI-citation metrics on the topics that matter most to TRM

• 5+ years of B2B content marketing, with a portfolio of flagship, point-of-view work. A background in cybersecurity, threat intelligence, fintech or public-sector-facing work is a strong plus

• Strong editorial judgment, and experience setting standards other teams adopt

• An AI-native approach: you use AI across research, drafting, repurposing and optimization, and you're curious about new tooling

• A distribution mindset: you plan how a piece will reach people before you publish it

• Experience working with SEO/GEO specialists and owning the performance of the content you produce

• An excellent writer who can distill nuanced, technical topics for different audiences

• Ship first-to-market: when Design is backed up before a launch and a competitor is about to announce a comparable solution, break a white paper into blog posts and publish yourself to win the moment

• Build scalable systems (templates, standards) so quality content ships faster without adding headcount

• Use AI to compress drafting and production cycles

• Move content from idea to press-ready without unnecessary hand-offs

• Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only.

• The estimated base salary range for this role is $140,000-$188,000.

• Additionally, this role may be eligible to participate in TRM’s equity plan.

• Please note – we factor in the different costs for geographies outside the United States.

We are building a safer world. That promise shows up in how we work every day.

TRM moves quickly. We are a high velocity, high ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days.

Our work sits at the intersection of AI, national…