Content Marketing Manager Atlanta

QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 800 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.

At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.

The Content Marketing role is primarily responsible for customer advocacy, social media, content management, and website optimization. This individual will develop and execute a strategic social media plan to increase brand awareness, engage with target audiences, and promote our company's online presence by creating content, monitoring interactions, analyzing data, and running acquisition campaigns on Linked In, while maintaining brand voice and staying updated on social media trends.

Customer advocacy will include capturing the voice of the customer within customer stories, speaking abstracts and awards applications. A focus on content development and management will help to ensure the QGenda website is optimized for SEO/AEO and accurately reflects brand, solution, and product messaging.

• Program Development and Expansion: Develop and manage a comprehensive customer advocacy program that includes identifying and nurturing advocates, building strong relationships, and leveraging their success stories. Develop, implement, and measure programs to ensure advocates remain engaged
• Customer Stories: Build scalable programs that turn customer experiences into compelling stories, evidence, and content for marketing and sales. Identify and coordinate the development and approval of customer testimonials, videos, and case studies. Capture measurable outcomes and quotes and manage logo approvals. Collaborate with the marketing team to promote these assets across various channels, including website, social media, events, and sales materials.
• Speakers Bureau and Awards: Build and maintain a speakers bureau for QGenda executives, subject-matter experts, and customers. Expand QGenda’s industry presence by researching and identifying speaking opportunities, awards, and other visibility programs. Develop abstracts and submission materials; coordinate internal stakeholders; and track results to understand which opportunities create the greatest impact.
• Program Measurement: Establish KPIs and metrics to measure the effectiveness of the customer advocacy program; regularly report on program performance, customer engagement levels, and the impact on business objectives.

• Strategy
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  Develop social media strategy and communications goals; create and manage social media and thought leadership campaigns that elevate QGenda’s expertise, strengthen executive and subject-matter-expert visibility, and support business priorities.
• Content Development: Manage the editorial calendar, create engaging content, and build a library of evergreen assets. Draft posts and build supporting content, including videos and infographics, to achieve specific marketing and communications goals. Work with other marketing team members to align social media efforts with overall marketing goals.
• Quarterly analysis: Grow engagement with targeted audience (Linked In). Test new approaches, and use…