Senior Content & Campaign Marketing Manager

A US-based company runs software that serves as the backbone for manufacturing companies across various sectors, including Industrial and Capital Equipment, Automotive, Aerospace and Defense, and Medical Devices. It helps its clients reach the market 5x faster by automating the hand-off from engineering to manufacturing. They have pioneered a solution that translates CAD data directly into ERP systems, enabling engineers to focus on what they do best: designing and building.

About the Role

Currently, the team is growing and looking for a Senior Content & Campaign Marketing Manager to take ownership of content planning, campaign execution, and day-to-day marketing initiatives across events, webinars, podcasts, email, Linked In, and the website.

This is a hands-on senior marketing role. You will work within an established marketing strategy and messaging framework, but you will have significant autonomy in turning that strategy into practical campaigns and content plans.

The role is especially suited to someone who understands B2B content marketing, knows what makes content engaging and useful, and can take an idea from planning through execution and follow-up.

There is also a clear opportunity to grow into people management as the marketing team develops.

Your work will include:

• Content Strategy & Planning: Create content plans around events, webinars, partnerships, and other marketing initiatives, turning broader marketing goals into clear campaigns and actionable next steps.
• Event Marketing: Plan and coordinate marketing content around user conferences and trade shows, including pre-event social and email campaigns, event materials, and post-event follow-up content.
• Webinars:
  Own the webinar process from planning and promotion to follow-up, including registration pages, email campaigns, social content, and post-webinar content.
• Podcast Marketing: Take podcast episodes from recording through publication and promotion. Coordinate content, upload episodes, and make sure follow-up activities happen on time.
• Content Repurposing:
  Turn webinars, podcasts, events, and other existing materials into blogs, website content, Linked In posts, emails, and other useful marketing assets.
• Linked In & Social Content: Plan and coordinate engaging Linked In content that supports campaigns, events, partnerships, and overall brand visibility.
• Email Marketing:
  Create and coordinate email campaigns for webinars, events, content, and other marketing initiatives.
• Website & Blog: Help manage and improve website and blog content, keeping it useful, relevant, and aligned with the company's messaging.
• Marketing Analytics:
  Track campaign performance across channels such as Google Analytics, Linked In, email, and You Tube, and help build stronger connections between marketing activity and pipeline.
• AI-Powered Work: Use AI tools such as Claude and ChatGPT to research, summarize, repurpose, and improve content — while applying your own judgment to make sure the final content is useful, engaging, and human.
• Process Improvement:
  Improve existing marketing workflows and find better ways to plan, organize, and execute campaigns.
• Cross-Team
  
  Collaboration:
  
  Work closely with the marketing lead and partner development team to coordinate campaigns, events, webinars, and partner-related content.

Qualifications

Must Have:

• 5+ years of experience in Marketing, Content Marketing, Campaign Marketing, or a similar role.
• Strong content creation and editorial judgment - you know what makes content clear, useful, engaging, and appropriate for a B2B audience.
• Experience planning and executing content campaigns, rather than focusing only on individual content…