Communication​/Marketing Specialist

Location: Headquarters in downtown Atlanta. 3-4 days onsite. MUST sit in Atlanta

Experience (5-10 years of experience). Creates and executes marketing campaigns, strategies, and research wither with digital or traditional media, conducts market research and analyzes customer needs, preferences, and trends, develops and implements marketing plans and budgets for various products, services, or events, designs and produces marketing materials, evaluates effectiveness of marketing activities and campaigns.

The Southern Company Gas EDGE Organization’s objectives are:

• To enhance the overall value of the company with the implementation and adoption of Data Driven Decision Support through:
• Leadership of an enterprise strategic data governance process
• Leadership of an enterprise strategic data management team
• Governance of the production of high quality, immutable data (Golden Records) on which critical decision support platforms can rely – Strategic Data
• Governance of the strategic intelligence logic and platforms that produce all decision support information for the business
• Driving the evolution and improvement of corporate decision making through new methods, technologies, logic, and concepts
• To establish and govern Strategic Data as a Corporate Asset across the enterprise by
• Facilitating organizational alignment with a data and information driven decision-making culture
• Establishing and Maintaining Sponsorship and Support at all organizational levels
• Implementation of long-term training and implementation programs for data and information literacy

To implement a clean, clear source of data on which future generations of AI can build new insights for the Enterprise and provide Strategic Decision Support Counsel to the Leadership of the Company. The Communications & Marketing Specialist is responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals.

This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels. The specialist partners with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives. Responsibilities align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development.

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements.

• Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
• Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
• Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
• Monitor campaign performance and recommend adjustments to improve effectiveness.
• Support marketing initiatives that enhance…