Growth Marketing Manager - Natural Resources

## Role Purpose  We are seeking a results-driven and highly organised campaign marketer to join our B2B Growth Marketing team on a 12 month fixed-term basis. This role is responsible for coordinating and delivering integrated marketing campaigns that support audience growth, customer expansion, and commercial objectives across Wood Mackenzie’s Natural Resources portfolio.  Working closely with the Marketing Director, you will take ownership of campaign management across its full lifecycle - spanning audience strategy, campaign planning and orchestration, channel optimisation, journey management, and sales interlock.

You will collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyer’s journey.  ##

Key Responsibilities  ### Audience Campaign Strategy (Know Your Customer)  
* Develop and maintain audience campaign strategies rooted in a deep understanding of target personas, buyer needs, and whitespace opportunities.
* Own the creation and management of
** campaign briefs**, ensuring all stakeholders are aligned on objectives, audience, messaging, and expected outcomes before campaign activation.
* Define and refine
** campaign messaging
** in partnership with product marketing and content teams to ensure relevance, differentiation, and resonance across segments.  ### Campaign Management (Operational, Programmatic & Analytical)  
* Own
** campaign goals, KPIs, and budget management** - setting clear success metrics and tracking spend and performance against agreed targets throughout the campaign lifecycle.
* Lead
** campaign planning and orchestration
** across integrated channels including email, paid social, display, SEM, SEO, content syndication, and nurture flows - ensuring all work streams are coordinated and delivered on time.
* Drive
** channel planning and optimisation**, partnering with digital marketing and media teams to manage paid acquisition, improve targeting into ICP audiences, and continuously refine tactics through A/B testing, segmentation, and data-driven iteration.
* Own
** journey management**, overseeing campaign setup and deployment activities including emails, landing pages, nurture programmes, audience lists, and campaign assets to ensure a seamless buyer experience.
* Manage
** stakeholder interlock and communication** - coordinating cross-functional teams, facilitating regular campaign reviews, and ensuring alignment with sales, marketing operations, and leadership throughout campaign delivery.
* Provide consistent
** status reporting**, monitoring campaign execution and performance in real time, surfacing risks, dependencies, and optimisation opportunities, and delivering regular performance updates to key stakeholders.  ### Sales Interlock  
* Work closely with sales and lead management teams to ensure effective lead routing, follow-up, and campaign readiness.
* Support
** leads and pipeline reporting**, tracking and analysing campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution - using insights to inform post-campaign reviews and future planning.
* Partner with Marketing Operations to maintain campaign governance, lead management processes, and data quality standards.  ### Third-Party Partnership Management  
* Coordinate the execution of
** third-party marketing activities**, including webinars, sponsored content, content syndication, and event partnerships.
* Manage delivery logistics, follow-up processes, and lead handoff in collaboration with event operations and sales teams to maximise ROI from third-party channels.  ## Requirements  
*…