Senior Vice President Digital Platforms, and Media

## Senior Vice President - Growth, Digital Platforms, and Media Apply:
Hybrid:
Nutrabolt Austin HQ:
Full time:
Posted Today:
R-100365
*
* Who We Are:

** Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002).Since

its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
** Who You Are:
** As Nutrabolt’s SVP of Growth & Digital, you will be the key to unlocking and driving the next era of the company’s acceleration. You will reimagine DTC for the future and you will aggressively pursue and execute across new & emerging digital marketplaces to create new commercial opportunities.
You will be responsible for maximizing investment productivity and return across all media and performance marketing investments to drive consumer engagement, acquisition and lifetime value. You will create, secure and develop the tools needed to measure, analyze, report out and democratize the data used to continuously optimize our investments and strategies.
You are a leader that is digitally fluent across all platforms, a business leader with strong P&L acumen and a strategist who can work cross-functionally to fuel growth across multiple categories and business segments with innovative and measurable media investments.
** What You're Good At:
*** Own the vision and execution for DTC and Social commerce, media strategy/planning across the full funnel, our creator network, marketing data and analytics and customer care.
* You will build and drive creative and strategic integration across the marketing functions and with commercial leadership by building strong partnerships with key executives.
* Oversee and pioneer emerging digital and social commerce, starting with but limited to Tik Tok Shop. You will find and exploit new sources of revenue growth developing and employing an aggressive test and learn strategy.
* Own full-funnel media strategy, planning, spend and measurement for all functions.  Maintain an enterprise view of investment strategy, return on investment, and use data/analytics to adjust strategy and deployment of capital as needed to maximize return and hit KPIs.  Build a test-and-learn agenda and mentality for the team.  Try, succeed, repeat.
* Take our DTC business and offense to the next level.  Leverage customer data to craft high-impact growth strategies across all parts of the funnel (acquire/convert/retain/refer).  Drive acquisition and top-line growth using integrated and unified performance marketing (SEO/SEM/affiliate/paid).  Work with cross-functional partners to elevate and update the DTC experience to make it the “best of” Nutrabolt across design, product and service.
* Partner closely with all key…