Director, Product & Pipeline Communications - Hematology

## Director, Product & Pipeline Communications - Hematology Apply:
Remote (US):
Full time:
Posted Yesterday:
R37086

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
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* General Description:

**** The Director, Product & Pipeline Communications - Hematology
** is responsible for developing and leading the global communications strategy for BeOne’s Hematology franchise, encompassing commercialized products and pipeline assets across stages of development and lifecycle maturity.

Operating with a global and enterprise mindset, this leader sets global communications direction informed by regional priorities, stakeholder insights, competitive dynamics and market needs.

The Director ensures product & pipeline communications support business and scientific objectives while contributing to BeOne’s broader corporate brand, scientific credibility and reputation. The role looks beyond individual products and milestones to connect the portfolio’s science, innovation, leadership and patient impact to a coherent understanding of BeOne worldwide.

The Director serves as the strategic communications counselor to Corporate Affairs, Global Product and Global Brand leadership, and the Chief Medical Officer, Hematology. The role is responsible for the Chief Medical Officer’s thought leadership and executive visibility strategy and helps position BeOne’s scientific and medical leaders as credible, authoritative voices in oncology and patient care.

The position partners closely with the Corporate Communications and Media Relations team members to align product & pipeline communications with BeOne’s corporate narrative, global external communications strategy, earned media priorities, issues preparedness and enterprise reputation objectives.
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* Essential Functions:

**** Global Franchise Communications Strategy
*** Partner with the Executive Director, Corporate Brand & Reputation, to develop and lead a comprehensive, measurable global communications strategy for the Hematology franchise, encompassing pipeline assets, launch priorities, commercialized products and lifecycle opportunities.
* Set global direction informed by regional priorities, market conditions, stakeholder needs and cultural context, and create mechanisms for regional insights to shape enterprise planning.
* Develop and steward an integrated franchise narrative and message architecture across assets and lifecycle stages, ensuring global consistency while enabling appropriate regional adaptation.
* Build and execute an annual communications plan with clear goals, objectives, audiences, strategies, key initiatives (e.g., communications materials, digital content, unbranded disease state education campaigns), budgets, and measures of success.
* Identify opportunities to demonstrate BeOne’s scientific expertise and contributions in Hematology beyond major data releases, regulatory milestones and product announcements, including medical and patient impact stories that can generate credible external interest and reinforce BeOne’s corporate reputation.
* Partner with the Media Relations team member to develop proactive and milestone-related earned media strategies for the Hematology franchise and provide franchise expertise, context, messaging and executive access needed to support high-quality media engagement.
* Provide ongoing strategic counsel to the broader Corporate Affairs team, Global Product and Global Brand leadership, and cross-functional partners regarding communications opportunities, tradeoffs and…