Product Manager - Acquisition & Execution

Company:
Epson America, Inc

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. As we continue to evolve the way customers experience our products and services, subscription programs are an important part of creating lasting value and building stronger customer relationships.

The Product Manager, Acquisition & Execution is responsible for contributing to the strategic direction and execution of Epson’s direct-to-consumer subscription program, including subscription plan offerings, pricing, promotions, acquisition strategies, customer positioning, messaging, business requirements, Terms and Conditions, and online customer experience through sign up stage. Leads planning and execution activities for subscription launches, develops hardware and consumables logistics strategies, supports forecasts and business planning, conducts competitive insights and analysis, and partners with Product Management on advertising and marketing strategies.

This position will be based out of Epson America's headquarters in Los Alamitos, CA with an opportunity for a hybrid schedule.

Los Alamitos, CA, US

• Contributes to the strategic direction, customer acquisition strategy, positioning, messaging, and market development plans for Epson’s direct-to-consumer print subscription program.
• Develops and manages subscription plan offerings, pricing strategies, promotional recommendations, and related business case proposals.
• Conducts and analyzes market, customer, and competitive information and makes recommendations regarding plan structure, pricing, positioning, promotions, and acquisition opportunities.
• Partners with the Group Product Manager, Subscription Programs to support business plans, forecasts, program objectives, critical success factors, and key performance indicators.
• Partners with Product Management on advertising, marketing strategies, value proposition, and channel program execution.

• Develops acquisition strategies, including target customer definition, positioning, messaging, promotional approach, and customer offer strategy.
• Responsible for the online customer experience through lease agreement signing, including requirements for enrollment, plan selection, offer presentation, pricing, promotions, eligibility, Terms and Conditions, and customer communications.
• Develops and manages acquisition and execution activities for subscription program initiatives, including launch planning, business requirements, timelines, dependencies, risks, and readiness.
• Executes launch activities for subscription plans, promotions, hardware offerings, consumables programs, and customer experience improvements.
• Responsible for developing and maintaining business requirements, Terms and Conditions, and related program documentation for assigned subscription initiatives.
• Establishes and oversees structured processes for subscription product launches, acquisition initiatives, promotional programs, and customer experience enhancements.
• Works cross-functionally with Product Management, Service, IT, Finance, Credit, Analytics, Operations, Accounting, Logistics, SEC, Marketing Communications, and other groups to manage subscription initiatives throughout the program lifecycle.
• Partners with Product Management on execution of key advertising and marketing strategies.
• Identifies opportunities and provides recommendations to improve subscription offerings, customer acquisition, operational execution, customer value, and financial performance.
• Tracks program readiness, open issues, risks, decisions, and cross-functional dependencies to ensure successful execution.