Sr. Marketing Manager, Demand Generation
Job in
Northern, Floyd County, Kentucky, USA
Listed on 2026-10-04
Listing for:
NextGenEnergyJobs
Full Time
position Listed on 2026-10-04
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Digital Marketing, Marketing Strategy
Job Description & How to Apply Below
The Senior Marketing Manager, Demand Generation will own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business, driving pipeline growth through multi-channel campaigns, ABM strategies, and marketing technology ownership across Marketo and Salesforce.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
- 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
- Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
- Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
- Ability to travel domestically/internationally as needed (~20%).
- Enterprise SaaS or commercial software industry experience strongly preferred.
- Marketo Certified Expert (MCE) or similar credential.
- Experience with ABM platforms (e.g., 6sense, Demandbase).
- Experience with Google Analytics or Adobe Analytics.
- Experience growing a database organically via multiple channels.
- Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
- Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings.
- Ability to learn new technologies, products, and systems quickly.
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