Digital Marketing Specialist

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Full time Orlando, FL, US

With a 40+ year commitment to delivering breakthrough customer experiences, seizing initiatives, achieving results, and continuous learning, our award-winning company,
Park Square Homes,has an opportunity for a talented Digital Marketing Specialist to join our team. Known for our entrepreneurial spirit, we have a strong culture rooted in trust, integrity, open communication, and respect, and we make it a point to use good judgment, fairness, and common sense to meet our challenges. Attracting top talent who can thrive in a fast-paced, entrepreneurial, family-oriented, efficient, and team-focused environment contributes to our success.

Job Overview:The Digital Marketing Specialist at Park Square Homes owns the entire digital footprint centrally across all brands – paid media, SEO, brand-level social platforms, email/drip campaigns, and performance analytics. Reporting directly to the VP of Marketing, this role is responsible for setting paid digital strategy, managing vendor relationships and budgets, directing the Digital Specialist’s day-to-day campaign execution, and delivering deep, data-driven performance analysis directly to the VP.

All executive communication flows through the VP of Marketing – this individual’s primary communication responsibility is a strong, analytical relationship with their direct report. This is a true ownership role for a deeply data-focused, hands-on digital marketer who lives in the numbers, understands the full funnel, and can prove ROI across every channel.

Key Responsibilities:

Paid Media & Performance Marketing

• Own and manage paid media strategy and execution across all digital channels and Park Square Homes brands, including Google Ads and Meta Ads, ensuring every campaign is optimized for cost-per-lead, cost-per-acquisition, and conversion rate.
• Set paid media budgets by channel and brand; submit all expenses and purchase orders to the VP of Marketing for approval.
• Monitor, analyze, and own performance reporting and attribution across all digital channels – delivering deep, data-driven insights directly to the VP of Marketing on a regular cadence.
• Deliver detailed digital performance analysis and strategic data recommendations directly to the VP of Marketing – including how PSH's digital approach should evolve across industry/professional channels versus consumer social and paid channels. The VP of Marketing owns all upward and executive communication from there.
• Identify and evaluate emerging digital channels, tools, and AI-powered marketing technologies to keep PSH at the leading edge of digital performance.
• Direct and oversee SEO strategy across all PSH brands, ensuring content, technical SEO, and local search performance are consistently optimized.
• Set paid media, SEO, brand-level social, and email/drip strategy across every PSH brand and direct the Digital Specialist’s day-to-day execution of those strategies.
• Own brand-level social media strategy, ensuring content positioning, community engagement, and paid social campaigns are aligned with each brand’s identity and audience.
• Oversee email and drip campaign strategy for all brands, including list segmentation, automation workflows, deliverability, and performance optimization.
• Direct the Digital Specialist’s day-to-day campaign execution across all brands, providing clear priorities, creative direction, and performance feedback.
• Serve as the strategic lead for the digital marketing function, building and maintaining systems, workflows, and reporting infrastructure that scale as the team and…