Social , Content and Communications Manager

As our Social, Content & Communications Manager, you are the voice of Armstrong. You own our organic social presence, our copywriting, our content, and the day-to-day deployment of our public relations, all woven around a single, consistent brand narrative. This is a shared role that powers both Acquisition and Retention: the words on our pages and in our inboxes, the stories we tell in the community, and the way we show up everywhere customers meet us.  

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** What You’ll Do**
* ** Be the Brand Voice:
** Own a single, consistent brand narrative and make sure everything Armstrong says, in social, copy, content, and communications, sounds unmistakably like us: local, trustworthy, and human.
* ** Own Organic Social:
** Own our organic presence on Linked In, X, and Facebook, manage day-to-day engagement, and explore new platforms where our communities are.
* ** Write the Words That Sell and Reassure:
** Own copywriting across the funnel, including web-page copy, email, landing pages, and campaign assets for both Acquisition and Retention.
* ** Create Content That Earns Attention:
** Develop content that supports our marketing goals, including the SEO content that helps acquisition show up in search and AI answer engines.
* ** Deploy PR:
** Help bring the Director’s PR strategy to life, supporting media relations, announcements, and Armstrong’s public reputation.
* ** Tell the Community Story:
** Weave Armstrong’s community involvement and local roots into how we show up publicly.
* ** Support Both Pods:
** Partner with the Acquisition and Retention managers to give every campaign the right words, content, and social amplification.
* ** Keep It On-Brand Everywhere:
** Maintain Armstrong’s voice and messaging guidelines and bring partners and agencies along.  #
** What You’ll Need*
* * 4+ years across social media, content, copywriting, or communications, ideally for a consumer or regional brand  
* A strong portfolio of writing, from short-form social and email to web and long-form content  
* Hands-on organic social experience on Linked In, X, and Facebook, plus curiosity about new platforms  
* A storyteller’s instinct for brand narrative and a sharp, on-brand voice  
* An understanding of SEO and how content supports acquisition and retention  
* Composure and judgment to help deploy public relations and respond to issues  
* Comfort embracing emerging technology, including AI, to work more efficiently, for example for drafting, ideation, and social listening, while protecting an authentic human voice  
* Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent experience  
* Bonus: telecom or local-market experience, community-based brand building, or media relations#
** What’s in It for You*
* * Be the voice of a regional brand people genuinely trust  
* Own social, content, copy, and communications together, with the range to shape the whole brand story  
* Help an 80-year hometown brand show up boldly in new channels  
* Join a family-owned company trusted by its communities for nearly 80 years  
* Competitive compensation and benefits, in a culture that values great storytelling