Director of Sales & Marketing - Hyatt Centric East Taipei

"When you work in Hawaii, in addition to learning about the functional aspects of running a hotel — like the proper way to make a bed or how to best handle luggage — it’s critically important to understand Hawaiian culture and the spirit of ‘ohana, or ‘family.’ When opening the first Andaz property in Hawaii, our team participated in Hawaiian culture training to help us understand what ‘ohana truly means.

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TW - TPE
- Taipei

Director

Full-time

Local

The Director of Sales & Marketing (DOSM) is responsible for leading the hotel's sales, marketing, public relations, distribution, and business development functions. This Executive Committee position works closely with Revenue Management to maximize commercial performance, drive market share growth, strengthen brand positioning, and achieve the hotel's revenue and profitability objectives.

• Develop and execute the hotel's annual Sales and Marketing Business Plan, aligned with hotel and brand objectives.
• Establish short-term and long-term commercial strategies to achieve revenue, market share, and profitability goals.
• Actively contribute to Executive Committee discussions and participate in hotel-wide strategic decision-making.
• Identify market opportunities, emerging trends, and new business segments to drive sustainable growth.
• Lead the development of annual budgets, forecasts, and action plans.
• Direct all sales activities to achieve or exceed annual revenue targets.
• Develop and implement sales strategies for key market segments, including Corporate, MICE, Government, Consortia, Leisure, Travel Trade, and Local Business.
• Maintain strong relationships with key accounts, corporate clients, travel partners, event organizers, and community stakeholders.
• Conduct high-level sales calls, presentations, site inspections, and contract negotiations.
• Ensure effective account management and customer retention programs.
• Monitor sales productivity and conversion performance across all market segments.

• Develop and oversee integrated marketing strategies to strengthen brand awareness and market positioning.
• Ensure all marketing initiatives comply with brand standards and corporate guidelines.
• Lead digital marketing, social media, content development, advertising, and promotional campaigns.
• Drive customer acquisition and loyalty through strategic marketing initiatives.
• Evaluate campaign performance and optimize return on investment (ROI).
• Collaborate with regional and corporate marketing teams on brand initiatives and campaigns.

• Identify and pursue new revenue opportunities and partnerships.
• Develop strategies to penetrate new markets and customer segments.
• Expand local and international business networks to increase hotel exposure and business potential.
• Build strategic alliances with industry partners and tourism organizations.
• Represent the hotel at industry events, networking functions, and trade exhibitions.

• Oversee all public relations activities to enhance the hotel's reputation and brand visibility.
• Develop media relations strategies and maintain relationships with key media contacts.
• Manage crisis communication in coordination with hotel leadership and brand guidelines.
• Support promotional events, product launches, and community engagement activities.
• Ensure consistent messaging across all communication channels.

• Oversee hotel distribution strategies to maximize market exposure and revenue opportunities.
• Collaborate closely with Revenue Management to ensure alignment of commercial objectives.
• Review business trends, market intelligence, and competitor activities regularly.
• Monitor…