VP, Content GEO and AI Search

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Publicis Collective. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry-leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and protocols, applying our tools and solutions and delivering performance marketing training and education.

The Vice President of Performance Content is a senior leader within the PMX Performance team with responsibility for advancing the Performance Content practice across Generative Engine Optimization (GEO), AI Search and the evolving organic discovery landscape. The VP will help shape the practice vision, translate marketplace change into scalable client solutions, and lead the development and evolution of client solutions focused on organic visibility and brand presence across search and AI-powered discovery experiences.

This role combines practice leadership, client advisory, product and solution development, revenue growth and team leadership. The VP will partner with Publicis agencies and client leaders to build scalable approaches and guidelines. They will also develop performance evaluation methods and ensure the practice evolves with changing platforms, algorithms, data sources, and consumer behaviors.

• Advance the strategic direction and growth of GEO, AI Search and their connection to established SEO and content practices.
• Serve as a senior Performance Content leader across Publicis agencies, building agency relationships and helping agency and client leadership understand marketplace shifts, brand implications and the actions required to compete in emerging discovery environments.
• Maintain a strong understanding of marketplace conditions relevant to GEO, AI Search, SEO and content, and use that knowledge for ongoing communication with Publicis agencies, clients and the market.
• Support the development and refinement of scalable processes and guidelines that improve quality, consistency and operational effectiveness across the practice.
• Identify, test and operationalize new capabilities that address evolving client needs within search and AI-driven discovery.
• Establish reporting and measurement approaches that connect discovery performance to meaningful business outcomes.
• Drive adoption of Performance Content solutions through executive advocacy, education, thought leadership, learning programs and cross-agency enablement.
• Evaluate and cultivate strategic relationships with relevant technology, data and platform partners to support practice growth, innovation and client value creation.
• Drive cross-agency collaboration through shared frameworks, methodology and workflow development, and facilitate connectivity across a network of Performance Content experts.

• Act as a trusted senior advisor to client and agency executives on GEO, AI Search, SEO and content strategy, including implications for brand authority, discoverability and consumer decision journeys.
• Lead executive-level strategy, reporting and deliverable conversations, translating complex platform and performance signals into clear business decisions.
• Provide senior oversight for priority engagements, ensuring high-quality strategy, delivery, measurement and stakeholder communication across teams and markets.
• Partner with agency teams to design integrated…