AEO and Digital Marketing Manager Job Northern Kentucky USA,Marketing / Advertising / PR

Location: Northern

Essential Duties & Responsibilities:

What You’ll Own:

AEO / GEO & Search Visibility (primary focus ~50% of the role)

Own our visibility, accuracy, and citation frequency across AI answer engines and traditional organic search
Run prompt-level, platform-level, and competitor-level analysis using Profound to understand why we’re surfaced (or aren’t), and turn findings into concrete content and technical actions
Use SEMrush for keyword, technical SEO, and competitive research; extend those findings into AEO-specific tactics — structured data (schema.org/JSON-LD), crawlability, and content formatting built for how AI models discover, index, and retrieve content
Approach AEO as an ongoing experiment, not a one-time setup — treat new tactics (schema changes, content restructuring, format tests) as hypotheses, and track which ones actually move citation and visibility metrics
Partner with our AI/LLM team on any new automation, integration, or tooling that supports AEO monitoring and reporting — every tool and system runs through our security/legal vetting process before use
Partner with content and portfolio marketing to shape a content engine built to be cited, not just ranked
Build recurring reporting that makes AI-search performance clear to leadership — visibility trend, citation share, sentiment, competitor positioning
Own our presence on review platforms (G2, Capterra, Trust Radius) as part of the broader answer‑engine visibility strategy

Web & Paid Media Execution (25% of the role)

Work directly in Word Press to update, optimize, and troubleshoot site content and structure — comfortable making changes yourself without waiting on dev for routine work
Own Google Analytics 4 measurement and Google Ads campaign execution and optimization
Direct a small developer resource for anything beyond your own Word Press capability, and a small paid media resource for scaled campaign execution — you set the strategy and review performance; they extend your reach
Manage the Qualified AI Chat website conversational experience (or comparable tool) — a plus, not a requirement, to know this platform specifically going in

Social, Video & Brand Visibility (15% of the role)

Direct a social/brand intern on organic social execution and content support — you set the strategy and quality bar; they help extend reach and output
Own our You Tube channel: content planning, publishing cadence, optimization (titles, descriptions, transcripts, chapters), and performance tracking
Understand how social and video signals feed AEO/GEO visibility — video transcripts and You Tube content are increasingly indexed and cited by AI answer engines, and consistent brand mentions across social channels reinforce the entity signals those engines use to establish authority and trust
Treat social and video as an extension of your answer‑engine visibility strategy — the same content and messaging that earns citations in AI answers should show up again, reinforced, across You Tube and social

Connecting Your Work to Pipeline (10% of the role)

Your end goal is generating marketing interactions, qualified leads, and sales pipeline — so you need to know how Salesforce and Pardot (Marketing Cloud Account Engagement) turn the traffic, content, and campaigns you drive into those outcomes
Make sure everything you build — landing pages, campaigns, chat flows — is instrumented correctly to flow cleanly into that system
Partner closely with our Marketing Automation/Rev Ops team, who own lead scoring, routing, and nurture builds, so your work is built for what actually converts downstream
Work in step with our ABM/Demand Gen Manager and Events/Digital Experiences Manager so your visibility and content work fuels their campaigns and event programs, and their audience…