Product Marketing & Customer Advocacy Manager

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Professional US

13 days ago Requisition

Product Marketing & Customer Advocacy Manager

Vital Edge Technologies is looking for a Product Marketing Manager to help bring our products, capabilities, and customer value to market in a clear and compelling way.

This is a hands‑on role for a strong product marketer who can understand complex B2B software, translate it into messaging that resonates with equipment dealers, and work across Product, Sales, Customer Success, Partnerships, and Marketing to support growth.

The Product Marketing Manager will own go‑to‑market strategy and execution for an assigned portion of the Vital Edge portfolio, including layered applications, rental, telematics, AI, OEM and partner integrations, and other solutions that extend our core ERP and dealer management platforms.

You will work closely with the Director of Product Marketing & Customer Advocacy and product leaders to shape positioning, support launches, understand customers and competitors, and give Sales the tools and market context they need to win.

• Own positioning, messaging, value propositions, personas, and key use cases for assigned products and solutions.
• Translate technical product capabilities into clear business value for equipment dealers and their teams.
• Develop messaging that works across buyers, influencers, users, dealership sizes, vertical markets, and stages of the customer journey.
• Develop clear positioning for layered applications and adjacent solutions, including how they extend the value of Vital Edge’s core ERP and DMS platforms.
• Maintain consistent product naming, messaging, and customer-facing nomenclature across Marketing, Product, Sales, and Customer Success.
• Keep product messaging current as the portfolio, market, and competitive landscape evolve.

• Develop and execute go-to-market plans for new products, layered applications, features, integrations, partnerships, and acquired capabilities.
• Partner with Product Management to understand roadmaps, customer problems, product differentiation, and launch priorities.
• Define target audiences, market narrative, launch messaging, sales readiness, content requirements, and customer communications.
• Coordinate cross-functional launch activities across Product, Sales, Customer Success, Partnerships, PR, Demand Generation, and other teams.
• Measure launch adoption and market response, and use the results to improve future programs.
• Give Sales practical tools that help them explain value, differentiate Vital Edge, and move opportunities forward.
• Develop product briefs, presentations, battle cards, competitive materials, use-case content, talking points, FAQs, demo narratives, and other enablement assets.
• Create messaging that helps Sales connect layered applications, integrations, and adjacent products to broader customer needs and platform value.
• Partner with Sales and Revenue Operations to understand common objections, competitive pressure, deal friction, and gaps in the buying journey.
• Support sales training for new products, major releases, positioning changes, and competitive developments.
• Help tailor messaging for strategic opportunities and different dealership segments when needed.

• Build a strong understanding of the heavy equipment software market, dealer priorities, technology trends, competitors, and adjacent solutions.
• Maintain competitive intelligence that helps Product, Marketing, and Sales understand where Vital Edge wins,…