Manager, Digital Content

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Regular Full-Time Professional Chicago, IL, US

3 days ago Requisition

Salary Range: $65,000.00 To $70,000.00 Annually

POSITION:

Manager, Digital Content

DEPARTMENT:
Marketing & Communications

REPORTS TO:

Director, Communications

PAY GRADE:6

STATUS:

Full Time, Exempt

SALARY RANGE:$65,000- $70,000

United Way of Metro Chicago brings together business, government, philanthropic, individual, and community leaders to deliver funding and resources while amplifying the expertise of nonprofit organizations across greater Chicago. We help individuals meet their basic needs and work alongside neighborhood partners to address local priorities and create communities where all people can thrive. United, we are building a stronger Chicago region.

211 Metro Chicago is a 24/7/365 helpline connecting Cook County residents to health and social service resources. 211 Metro Chicago is operated by United Way of Metro Chicago and launched with support from the City of Chicago, Cook County, philanthropic partners and the 211 Metro Chicago Advisory and Executive Boards composed of business, civic, charitable and social service organizations.

The Manager of Digital Content is responsible for maintaining United Way of Metro Chicago’s digital content presence across all platforms, including email campaigns, social media, and websites. The Manager of Digital Content develops and executes content recommendations to advance the marketing and communications departmental goals to increase brand visibility, audience growth, and conversion.

• Email Marketing & Communications:
  United Way + 211 Metro Chicago
• Serve as the primary content lead for email marketing and constituent communications across United Way and 211 Metro Chicago.
• Create content and work with Sr. Manager, Art Director to build and deploy all mass communications in Marketing Cloud email marketing tool. Emails include, but are not limited to monthly newsletter(s), 211 newsletters, corporate newsletters, and campaign leaders.
• Create, edit, build, and deploy all content for Marketing Cloud journeys.
• Work with event project leads and Sr. Manager, Art Director to create, edit, build and deploy email communications to support events and programming, e.g., invites, reminders, thank you, etc.
• Collaborate with Marketing Activation Manager and Sr. Director, Art Manager to create, edit, build and deploy direct mail emails.
• Develop and manage content across all United Way and 211 Metro Chicago social media channels.
• Execute social media tactics to achieve approved goals.
• Develop and post all social content through Sprout Social.
• Work with Sr. Manager, Art Director to update social graphics for all events, programs, etc.
• Manage and update supporting social media resources, including Linktree and other audience engagement tools.
• Maintain social media management tools, including Sprout Social, and identify opportunities to strengthen audience engagement and growth.
• Monitor notifications and engage with tagged and partner posts.
• Serve as the primary content owner for United Way and 211 Metro Chicago websites.
• Develop, write, review, and update website content to ensure information remains accurate, engaging, accessible, and aligned with organizational priorities.
• Work with Marketing Operations Manager to manage all content edits for all United Way of Metro Chicago-owned websites, reviewing for accuracy and SEO optimization.
• Provide Marketing Operations Manager with necessary links, updates, etc. for press and story posts on…