Senior Manager, CRM Marketing Strategy

Bio Pharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. Bio Pharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.

At the core of Bio Pharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the engine behind everything the organization delivers – enabling intelligent, data-driven omnichannel strategies that reach and engage HCxPs. From precision targeting and content personalization to 1:1 omnichannel activation and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver results.

The CRM Senior Manager, Marketing Strategy plays a key role in advancing data-driven, omnichannel marketing strategy for assigned pharmaceutical clients. As the primary CRM point of contact across internal and external teams, this role leads the metrics, insights, and reporting process—translating campaign objectives into measurable outcomes. The Senior Manager will understand each campaign’s strategic goals and align them to program deliverables and KPIs, tracking performance and recommending optimizations that drive ongoing improvement, innovation, and scale.

The ideal candidate will be comfortable working in a fast-paced team environment and will work closely with CRM Marketing Operations, Strategy, and Data & Analytics teams to ensure CRM initiatives are measurable, optimized, and aligned with broader omnichannel objectives. Attention to detail, organization, tech savvy, exceptional written and verbal communication skills, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.

• Serve as the CRM department’s primary internal and external point of contact, managing communications with Account, Client Solutions, and client teams to ensure seamless alignment across all stakeholders.
• Lead the end-to-end CRM metrics and insights process, including data requests, analysis, dashboard/report development, and presentation of results to internal teams and clients.
• Translate campaign objectives into measurable KPIs, ensuring alignment of marketing goals, data frameworks, and performance metrics from campaign design through reporting setup.
• Collaborate with CRM Operations to coordinate campaign setup and management, ensuring metrics accurately capture key data breakdowns (e.g., segment, trigger, creative).

• Managing campaign overview and performance documentation
• Overseeing target list acquisition, segmentation, and validation
• Coordinating ETL, FIA, and Data Agreement processes with external partners
• Monitor and analyze campaign performance via metrics, identifying trends, insights, and optimization opportunities
• Support Client Solutions and Account teams with CRM reporting, Q  requests and ad hoc analyses
• Drive initiatives to enhance CRM measurement, automation, and reporting capabilities, enabling more efficient campaign management and real-time insights.
• Continuously identify opportunities for improvement across CRM processes, tools, and performance measurement frameworks to support the evolution of omnichannel marketing capabilities.
• Perform additional responsibilities as required to support broader department and organizational goals

• 6+ years of professional non-internship marketing experience, ideally in CRM, marketing strategy, analytics, or omnichannel campaign management
• Bachelor’s degree in marketing, Business, Communications, or a related field (Master’s degree or MBA…