Senior Health Care Professional Marketing Manager - Wegovy

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Facility:
Commercial Marketing

Location:

Plainsboro, NJ, US

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision‑making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real‑world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human‑centered design pull you in? Are you ready to experiment with us?

The Position

The Sr Manager HCP Marketing will be responsible for supporting the development and execution of strategic marketing initiatives aimed at engaging healthcare providers (HCPs) and driving brand awareness and adoption. This role involves collaborating with cross‑functional teams to implement effective omnichannel marketing strategies, coordinate educational initiatives, and manage event participation, all while tracking performance metrics to ensure successful execution. Ultimately, the position aims to enhance the HCP experience and optimize brand performance in alignment with overall business objectives.

Relationships

Reports to the Director of HCP Marketing. Collaborates with sales, marketing, training and finance teams to ensure alignment with business objectives and regulatory requirements.

Essential Functions

• Brand/Therapy Area Management:
  Support the development and execution of HCP- brand/therapy area strategic objectives and activation strategies. Contribute to prioritizing HCP needs, opportunities, and tactical execution to drive effective brand performance.
• HCP Execution:
  Assist in crafting and executing HCP strategies, ensuring consistent messaging and communication across all touchpoints. Play an active role in the implementation of various marketing initiatives.
• Strategic Planning and Execution:
  Support addressing competitive obstacles and participate in developing marketing plans that are both compelling and actionable.
• Omnichannel Execution:
  Develop and execute effective branded marketing tactics that drive HCP engagement and activation efforts.
• HCP Congress Event Execution:
  Assist in organizing and coordinating participation in scientific conferences, symposia, and other relevant events to enhance brand visibility and engage HCPs effectively.
• Measuring Performance:
  Help establish and track key performance indicators (KPIs) to assess the success of HCP engagement strategies, while regularly analyzing data to inform strategy adjustments and improve execution.
• Continuous Improvement:
  Promote a culture of innovation and responsiveness by implementing 'test and learn' principles, actively seeking opportunities to enhance consumer interactions, and making recommendations for execution improvements.
• Budget Management Support:
  Assist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goals .

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