Creative Strategist & Producer - Consumer

Payward - the parent company behind Kraken, Ninja Trader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

Great creative starts with a sharp idea, and the earlier it arrives, the better the work gets. As our Creative Strategist & Producer, you bring ideas in at the start of a campaign and you can also make them. Up to half the role is writing complete, concept-led briefs for paid static and motion, and sometimes organic and social, then briefing them into our creatives and designers.

The other half is making work yourself, in whatever format you’re strongest at. You also help Product Marketing and Performance Marketing write stronger briefs of their own.

This role is for a proactive self-starter. Nobody will hand you the idea: you go and find it, pitch it and get it made.

You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is an individual contributor role with no direct reports. You work daily with Product Marketing and Performance Marketing, who bring deep knowledge of the product and the media channels, and with the creatives who bring your briefs to life.

• Spot opportunities in culture every day. Watch pop culture, trends, competitors, comments and performance data, and turn what you find into ideas we ship the same week. Stay close to financial markets and to Kraken’s audience.

• Write complete, concept-led briefs for paid static and motion, built with Product Marketing and Performance Marketing, and brief them into the performance creatives and designers.

• Help Product Marketing and Performance Marketing managers sharpen their own briefs, bringing the concept, the hook and the cultural angle to the start of the process.

• Pitch original concepts for paid and social before anyone asks, so ideas reach the team already sharp.

• Make your own content for paid and organic. The format is open: you could be a meme machine, an AI video specialist, someone who performs to camera, or something we haven’t thought of. What matters is that it feels native to the feed and ships fast.

• Use performance data and social listening as creative input, and get more distinct angles into tests each month.
  
  Performance Marketing owns test design and readouts; you own the creative response.

• React inside the news cycle. You spot the moment, and you brief it or make it yourself.

• Partner with Product Marketing and compliance to get work approved without losing the idea.

• Keep your briefs and files clean enough for other people to build on.

• 5+ years in creative strategy, social, content or performance…