Field Marketing Director

Campus Field Marketing Director

Campus Dining | Field Marketing | Student Engagement

Location Campus-based at an assigned college or university account; regular travel between campuses as needed

Employment Type

Full-time, exempt
Compensation $75,000-$85,000 annually, commensurate with experience, plus benefits

Reports To Vice President of Operations, with a dotted-line relationship to the Vice President of Marketing

Perkins Management Services Company is seeking a Campus Field Marketing Director to bring our campus dining programs to life across assigned college and university accounts. This role leads the planning and execution of student-facing marketing, events, digital and social content, signage, promotions, and engagement campaigns that strengthen participation, satisfaction, and the overall campus dining experience.

The ideal candidate is a creative, organized field marketer who can turn strategy into a clear annual calendar, manage multiple activations at once, and partner closely with operations, culinary, campus leaders, and student groups. This is a hands-on campus-based role for someone who enjoys building energy around dining programs and using data and feedback to make each campaign stronger.

Lead campus marketing and brand execution

• Develop, execute, and measure the annual campus marketing plan and activation calendar across digital, social, website, print, signage, environmental graphics, and in‑person channels.
• Maintain consistent brand identity, messaging, and visual standards across student‑facing and campus communications while respecting each campus partner's brand requirements.
• Manage the production, quality control, and distribution of dining marketing collateral and promotional materials.
• Create memorable student engagement and campus events
• Plan and execute student‑facing events, theme meals, cultural programming, move‑in and welcome activities, homecoming, finals, seasonal promotions, and special campaigns from concept through post‑event recap.
• Coordinate a student dining advisory committee and build partnerships with student organizations, campus groups, and campus stakeholders.
• Manage social media and content in an authentic, student‑centered voice that supports participation and two‑way engagement.
• Drive growth, feedback, and measurable results
• Support growth initiatives for meal‑plan participation, retail dining, catering, and special events.
• Gather and assess student feedback through surveys and other feedback channels, close the loop with students, and translate insights into program improvements.
• Track and report on engagement, participation, activation performance, and satisfaction; use results to continuously improve marketing plans and campus programming.
• Coordinate planning across teams and locations
• Maintain the marketing calendar and project pipeline across multiple events, deadlines, and locations.
• Coordinate internal creative, digital, print, and production resources so campaigns are ready before each event or launch.
• Partner with operations and culinary teams to deliver a consistent, high‑quality customer experience on campus.

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field, or equivalent professional experience.
• At least 4 years of marketing experience, preferably in hospitality, food service, higher education, multi‑unit, retail, or consumer‑brand environments.
• Hands‑on experience with event marketing, field activation, and multi‑channel campaigns that improved real business or engagement metrics.
• Strong project management and calendar‑management skills, with the ability to plan ahead and manage many…