Vice President of Marketing

Location: Flexible / Remote (U.S.)
Reports to: Chief Revenue Officer

Three+one is seeking a results-driven Vice President of Marketing to build, lead, and scale our marketing function as we expand our presence in the SLED (State, Local, and Education) market. This role is ideal for a hands-on marketing leader who has grown with early-stage companies through scale and understands how to align marketing tightly with revenue outcomes.

You will own the end-to-end marketing strategy—from demand generation and brand to sales enablement and events—while building the systems, team, and processes required to support sustainable growth. Success in this role is measured by pipeline impact, revenue contribution, and market influence , not activity volume.

• Develop and execute a comprehensive lead generation strategy supporting both new customer acquisition and account expansion
• Build scalable inbound and outbound lead generation and nurturing programs
• Design and run Account-Based Marketing (ABM) campaigns for high-value target accounts
• Continuously optimize marketing channels, messaging, and lead attribution models to maximize pipeline and ROI
• Partner closely with sales leadership to ensure tight alignment between marketing programs and revenue goals
• Lead, mentor, and scale a small, high-performing marketing team , fostering ownership, accountability, and continuous improvement
• Provide day-to-day coaching and performance management for a 3-person outbound prospecting team
• Thoughtfully engage and manage contractors, agencies, and external partners to extend team capacity as needed

• Spearhead the setup, optimization, and ongoing evolution of the GTM tech stack (e.g., Hub Spot, Starbridge, and related tools)
• Introduce workflow automation, scalable processes, and robust reporting and dashboards
• Consistently leverage data-driven insights to evaluate performance, identify gaps, and improve marketing effectiveness
• Own and manage the marketing budget , ensuring disciplined spend aligned to business priorities

• Create, write and publish authoritative content that establishes domain expertise and thought leadership, while building a structured, scalable content engine that drives traffic and demand
• Own and evolve the brand strategy , including voice, storytelling, messaging, and visual identity
• Ensure consistent, compelling brand expression across all channels and customer touchpoints

• Build, execute, and scale a best-in-class event marketing model , maximizing pre-event, on-site, and post-event outcomes
• Contribute to sales enablement and productivity through high-impact collateral, messaging frameworks, and go-to-market resources
• Collaborate cross-functionally with sales, product, relationship management and partnerships teams to develop and execute integrated GTM strategies
• Team up with Director of Partnerships to translate partner relationships and opportunities into marketing execution

• 10+ years of B2B marketing experience, with significant experience in startup or high-growth environments
• Proven track record of scaling marketing functions alongside company growth, expansion, and increasing organizational complexity
• Prior experience in a private equity–backed company strongly preferred , with demonstrated ability to operate in results-driven, performance-oriented environments
• Strong understanding of SLED markets , with K–12 experience a plus , including familiarity with complex procurement cycles and stakeholder-driven buying processes
• Demonstrated success driving measurable revenue impact , pipeline growth, and market…