Director of Marketing Strategy

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About Barrena Branding & Marketing
Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. We provide strategic guidance and execution support across brand, content, and demand generation, often acting as an extension of our clients’ teams.
At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.

We are unable to hire residents of California, New York, or Washington for this position due to state-specific employment regulations. Applicants from all other U.S. states are welcome to apply.

We’re looking for a Director of Marketing Strategy who can lead marketing strategy and client engagement across a portfolio of growing companies.

Most of our clients are B2B organizations in industries such as technology and healthcare , though we also support a small number of consumer-facing brands . The ideal candidate is comfortable developing marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries.

You will act as the strategic lead across multiple client accounts , guiding campaign direction, reviewing deliverables, and leading client meetings. You’ll work closely with our internal team and specialists to ensure marketing initiatives are aligned, high-quality, and delivering measurable results.

This role combines marketing leadership, client communication, demand generation strategy, and campaign oversight .

• Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
• Run weekly client strategy meetings and act as the primary strategic contact for accounts
• Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
• Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track
• Analyze campaign performance and recommend optimizations to improve results
• Identify growth opportunities within client accounts and recommend new initiatives
• Guide messaging, campaign direction, and marketing priorities based on each client’s growth goals

Senior Marketing Experience
You have 8+ years of experience in marketing , ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus.

Demand Generation Expertise
You have experience building and optimizing lead generation and pipeline-driving marketing programs , including campaigns across channels such as email, content marketing, paid media, and digital marketing.

Strategic Marketing Leadership
You’ve personally…