Leasing Manager Glen Allen, Virginia)

METROPOLIS

Regular Full-Time Metropolis, Glen Allen, VA, US

3 days ago Requisition

Salary Range: $13.50 To $26.35 Hourly

The Multifamily Leasing Manager is responsible for leading the marketing and leasing functions of assigned residential communities within Drucker + Falk’s portfolio. This role drives occupancy, resident satisfaction, brand awareness, and team development. The Leasing Manager works closely with Property Managers, Regional Property Managers, and Marketing Coordinators to implement strategies that maximize leasing success, promote strong resident relations, and support organizational goals.

• Leads strategic leasing efforts that foster a welcoming, vibrant community experience for prospective and current residents.

• Implements dynamic marketing and leasing strategies that increase occupancy and contribute to property performance.

• Mentors and trains leasing associates, creating an empowered and high-performing team culture.

• Supports community outreach events and sustainable marketing efforts to build brand presence and neighborhood goodwill.

• Aligns marketing and leasing operations with revenue targets and occupancy goals through data-informed strategies and team collaboration
• Drives exceptional service standards throughout the leasing cycle to enhance resident satisfaction and long-term retention.

• Professionalism — Maintains confidentiality in regard to client goals, financials, and business practices, and maintains a professional personal appearance in line with DF and client dress code.
• Spirit
  — Shows initiative and creativity in leasing strategy and execution.
• Teamwork — Collaborates with community and corporate teams to achieve results.
• Transparency — Communicates clearly and respectfully with all stakeholders.
• Respect — Treats prospects, residents, and teammates with dignity and professionalism.
• Ethics — Upholds fair housing laws and company guidelines in all matters.

• Identify unique selling points and develop messaging for leasing and marketing efforts.
• Implement and update strategic marketing plans in coordination with leadership.
• Track advertising effectiveness and execute marketing strategy recommendations as outlined by the Marketing Department.
• Utilize the DF Marketing Playbook weekly and monthly checklists for completing activities per the recommended schedule.
• Utilize the Leasing Guidelines for Lead Follow Up and Community Social Media Guidelines workflows to support leasing success and positive brand sentiment.
• Monitor market conditions and prepare rent studies as needed for new or existing communities.
• Utilize technology and leasing tools to optimize performance and streamline workflows.

• Lead leasing team efforts to achieve occupancy and revenue goals.
• Monitor and analyze leasing associate conversion metrics and deliver actionable strategies and resources to support their achievement of DF Success Metrics.
• Train and mentor leasing associates; set weekly/monthly leasing goals and track performance.
• Provide ongoing coaching and development opportunities in coordination with Property and Regional Managers.

• Ensure leasing and office staff deliver exceptional customer service and community tours.
• Plan, coordinate, and host resident events and outreach programs.
• Maintain high resident satisfaction…