General Manager

General Manager – Dash In

Location: 950 Bridford Pkwy & Guilford College Rd, Greensboro, NC (training may take place in Concord, NC)
Pay: $54,000 - $75,000 + 5% bonus opportunity annually
Position Type: Full-time | Salaried | Benefits Eligible

Join Dash In and lead a high-performing store team focused on exceptional guest experiences, operational excellence, and strong financial results. Dash In is part of the Wills Group, a family-owned company that has been in business since 1926 and is celebrating 100 years of serving customers and communities.

As General Manager, you will oversee all aspects of store operations, including team development, food service, inventory, merchandising, financial performance, safety, and brand standards. You will manage the store P&L, drive sales and profitability, and create a culture of accountability, service, and continuous improvement.

• Team Leadership: Recruit, train, coach, and lead a high-performing team that consistently delivers an exceptional guest experience.
• Operational Excellence: Lead daily store operations while maintaining Dash In brand standards across service, cleanliness, merchandising, safety, and food service.
• Financial Performance: Manage the P&L and drive results across sales, margins, labor, inventory, and controllable expenses.
• Inventory and Retail Management: Manage ordering, inventory levels, merchandising, product placement, and loss prevention to maximize sales and profitability.
• Food service Leadership: Oversee food service operations, food safety, product quality, and execution while supporting strong food margins.
• Innovation and Improvement: Support new concepts, programs, processes, and food service innovations in a fast-paced, high-volume environment.
• Compliance and Quality: Maintain strong performance across food safety, guest experience, age verification, cash, and operational audits and inspections.

• High school diploma or equivalent (GED) required; associate or bachelor’s degree in business or a related field preferred.
• 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, food service, hospitality, or convenience retail.
• 3+ years of experience leading a high-performing convenience store location preferred.
• Serv Safe Certification.
• Proficiency with Microsoft Office 365 products.
• Ability to perform the essential functions of the position with or without reasonable accommodation.

Experience with multi-unit management, a strong track record of customer service and operational results, and demonstrated success in convenience retail, hospitality, food service, or other high-volume guest-focused environments.

• Leading and supervising
• Delivering results and meeting customer expectations
• Working with people
• Adapting and responding to change
• Deciding and initiating action
• Persuading and influencing

• This role supports a 24/7 retail operation and requires schedule flexibility, including nights, weekends, and holidays based on business needs.
• The General Manager will remain accessible by business phone to support real-time store and team needs.
• Travel may be required to headquarters, other stores, retail markets, and training locations, including locations in Virginia, Maryland, and Delaware.
• Initial training may take place outside of the assigned store location; accommodations will be provided as needed.

Dash In is more than a convenience store. We combine freshly prepared food, fuel, retail, and exceptional service to create a modern and welcoming experience for our guests. As part of the Wills Group family of…