Business Development Executive

Position Title: Business Development Executive

Function: Sales

Location: 34, TR

Work Arrangement: Hybrid

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, composed of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit

We are looking for a Business Development Executive to drive our category and commercial strategies in line with our overall business objectives. In this role, you will analyze market trends, consumer behavior, and competitive dynamics to optimize product assortment, pricing, and trade promotion activities. You will act as a key link between Marketing and Sales, ensuring effective execution of in-store initiatives, merchandising excellence, and strong field performance.

The ideal candidate will play a critical role in accelerating category growth, improving profitability, and enhancing customer experience through data-driven insights and seamless cross‑functional collaboration.

• Execute category strategies aligned with overall business goals
• Analyze market trends, consumer behavior, and competitor activities
• Manage product assortment, pricing, and promotion strategies
• Drive category growth, profitability, and market share
• Monitor sales performance and key KPIs (e.g., net revenue, volume tracking)
• Direct and supervise field teams activities and in‑store implementations
• Provide clear guidance and task allocation to the field team and monitor field execution performance
• Optimize shelf placement and merchandising strategies (in‑store & online)
• Manage the design, production, and placement of Point‑of‑Sale Materials (POSM) and ensure high standards of visibility and shelf management (merchandising).
• Identify opportunities for innovation and category expansion
• Conduct regular business reviews and reporting
• Improve customer experience through assortment and availability optimization
• Analyze sales data, market trends, and competitor activities to assess trade plan effectiveness and ROI.
• Coordinate with distributors and retail partners to ensure smooth implementation of trade initiatives.
• Assist in planning and tracking trade marketing budgets to maximize cost‑effectiveness.

• Minimum 3–5 years of experience in business development, trade marketing, or category management
• Strong analytical skills with the ability to interpret sales data, market trends, and KPIs
• Proven experience in managing trade promotions, in‑store activations, and merchandising strategies
• Solid understanding of pricing, product assortment, and category growth dynamics
• Experience working cross‑functionally with Sales, Marketing, and field teams
• Strong project management and organizational skills with attention to detail
• Excellent communication and stakeholder management abilities
• Proficiency in MS Office tools (especially Excel and PowerPoint)
• Fluency in English (both written and spoken)

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: ‑affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Equal employment opportunity, including veterans and individuals with disabilities.

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