VP of Sales

CW Group
is a real estate development group focused on developing master planned communities, residential lots, urban in-fill communities, and mixed-use properties throughout the state of Utah. We are founded on the principles of creating value through thoughtful land planning, progressive architecture, and exceptional project-level execution. Using these strategies, we create extraordinary communities that are distinguished by these unique traits. We deliver superior returns while elevating the greater fabric of our surrounding communities.

Cole West is a premier developer of new home communities in some of the most desirable locations across Northern Utah. Cole West offers a combination of skillfully crafted, distinctively designed, beautiful homes, with right-sized amenities. Cole West is headquartered in Centerville, Utah.

The basic function of the VP of Sales is to lead the company’s efforts to build an industry-leading sales organization, develop broker & mortgage relationships, drive sales & margin, provide excellent customer experience.

• Oversee the work of Sales department staff. Serve on division Leadership Team.
• Develop and implement all aspects of division sales operations, vision, and goals.
• Serve as local real estate market expert and chief strategist for all Sales and Marketing efforts.
• Partner with division president to develop and maintain key partnerships with lenders and brokerages.
• Lead division efforts to determine product and project revenue for new projects. Develop the strategy for model park execution and amenities.
• Partner with division president to develop and execute on annual and quarterly goals for sales, closings, and revenue.
• Recruit, select, train, lead and motivate all sales agents, inside sales representatives and marketing staff. Monitor and appraise performance based on division and individual sales goals.
• Review community traffic and sales reports. Marketing leadership to determine marketing needs based on traffic patterns, competition, and sales pace.
• Determine sales release schedule and proposed strategy for pricing and incentives.
• Oversee the work of sales agents to negotiate terms. Review and execute real estate purchase contracts.
• Monitor the health and performance of contracts in backlog. Represent the division for all escalated buyer concerns.
• Develop and manage division Sales budgets to achieve targeted revenue.
• Serve on the board of directors for community homeowners associations as needed.

• Strong leadership, business management, and motivational skills.
• Bachelor’s degree in marketing or related field.
• Minimum of 5 years’ experience in new home sales.
• Strong pattern of success with team building, motivation, resource management, negotiation, and conflict resolution.
• Ability to direct numerous employees and consultants efficiently and effectively.
• Excellent written and oral communication skills.
• Ability to thrive in a fast-paced, ever changing work environment.
• MS Office skills including Word, Excel, and PowerPoint.

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