Sales Bdc Team Leader Apprentice

SALES BDC

TEAM LEADER APPRENTICE

Nelson Mazda Murfreesboro | Murfreesboro, TN

Nelson Mazda is looking for a Sales BDC Team Leader Apprentice who wants to learn how to lead people, drive performance, create an exceptional customer experience, and ultimately complete the entire vehicle sale independently.

This is a unique opportunity designed for a recent college graduate or high-potential individual who wants to build a career in sales and leadership.

No automotive dealership experience is required—and we prefer candidates who are new to the dealership business. We will teach you the automotive business from the ground up.

We're looking for someone who is coachable, accountable, competitive, curious, and ready to learn.

As a Sales BDC Team Leader Apprentice, you will receive hands‑on training in BDC leadership, automotive sales, vehicle appraisal, deal structure, finance, and the complete sales process.

You will learn how to:

• Lead daily BDC operations and team activities.
• Coach and develop BDC representatives.
• Monitor calls, texts, emails, leads, appointments, and follow-up activity.
• Track appointments, show rates, closing ratios, and sales results.
• Conduct daily team huddles and performance meetings.
• Train team members on phone, text, email, and appointment‑setting skills.
• Review CRM activity and ensure proper lead follow‑up.
• Work with Sales Management and Client Advisors to create a seamless customer experience.
• Learn the complete vehicle sales process from initial customer contact through delivery.
• Conduct needs analysis, vehicle presentations, and test drives.
• Learn how to structure and present a vehicle deal.
• Learn how to overcome objections and earn the customer's business.
• Learn how to properly appraise a customer's trade‑in vehicle.
• Learn how to evaluate vehicle condition, equipment, market data, and trade value.
• Learn how to quote transportation costs and coordinate vehicle transportation.
• Learn how to calculate and present payment options.
• Learn how to submit a complete credit application and deal to the appropriate lender.
• Learn how to work with lenders and understand the approval process.
• Learn how to complete and present a finance menu with the customer.
• Learn the fundamentals of F&I products, finance terms, lender requirements, and compliance.
• Complete the entire vehicle sale without the assistance of a Sales Team Leader.
• Manage the customer experience from the initial lead all the way through delivery.
• Help onboard and train new BDC team members.
• Provide one‑on‑one coaching and performance feedback.
• Learn how to establish expectations and hold team members accountable.
• Develop leadership, communication, sales, and problem‑solving skills.

This apprenticeship is designed to teach you every part of the automotive sales process.

Generate the Opportunity
Work leads, communicate with customers, set appointments, and create showroom traffic.

Sell the Vehicle
Understand customer needs, demonstrate vehicles, present value, overcome objections, and earn the customer's business.

Appraise the Trade
Learn how to properly evaluate a customer's vehicle, understand its condition and equipment, research market values, and develop a proper appraisal.

Structure the Deal
Learn how to put together the complete transaction, including vehicle pricing, trade values, taxes, fees, financing, and payment options.

Transportation
Learn how to quote and coordinate vehicle transportation
, including understanding transportation costs and presenting those costs accurately to the customer.

Finance & Lender Process
Learn how to prepare and submit a complete deal to a lender, understand lender requirements and approvals, and work through the financing process.

Finance Menu
Learn how to properly complete and present a finance menu
, explain available products and options, and help the customer understand their choices.

Complete the Deal
Learn how to take ownership of the transaction and complete the entire sale without relying on a Sales Team Leader for assistance.

Deliver the Vehicle
Learn how to ensure the customer has a smooth, professional delivery experience and understands…