Catering Sales Manager

POSITION SUMMARY

The Catering Sales Manager is responsible for driving beverage catering revenue from first inquiry through post-event follow-up. This role identifies new client opportunities, builds custom event proposals, closes contracts, and services recurring accounts while cultivating the venue, vendor, and industry partnerships that keep Snake Oil top of mind in the San Diego market. Beyond selling, the Catering Sales Manager owns the client relationship through execution — anticipating event details, communicating logistics clearly between client, venue, and internal teams, and often being present onsite to ensure the event matches the client's vision.

Working as part of a larger sales team and closely with Operations, this role balances self-generated pipeline development with shared accountability for team bookings, accurate CRM reporting, and timely collection of event payments.

Revenue & Sales Goals: Accountable for meeting or exceeding assigned monthly, quarterly, and annual sales targets, and for reporting progress against those targets.

New Business Development: Generates new sales inquiries, fulfills incoming sales requests, and self-develops events to build and maintain a healthy pipeline.

Lead Management: Responds promptly to all incoming inquiries, follows up consistently, advances leads through each stage of the pipeline, and converts qualified opportunities into booked business.

Proposal Creation & Closing: Creates custom event proposals, manages client expectations, and closes event contracts.

Industry Relationship Building: Cultivates and expands Snake Oil’s network of industry contacts, secures placement on key venue preferred lists, and develops lasting sales-generating industry partnerships.

Networking & Representation: Represents Snake Oil at key industry networking events to identify new opportunities and grow revenue.

Sales Tools & Collateral: Develops effective sales tools, proposals, and pitch decks as needed to support the sales effort.

Consulting Business Support: Assists in developing business in consulting services for restaurants, bars, and select product brands.

Cross-Functional Event Planning: Partners with the Sales Team, Sales leadership, Management, and Operations to plan events and execute projects.

Client Servicing & Event Execution: Ensures smooth customer relations through execution, which may include visiting clients, stopping in at events, or managing events onsite to ensure the client vision is met.

Event Communication & Profitability: Communicates all event needs to the Snake Oil team with recommendations that maximize event profitability, control costs, and maintain a high level of client satisfaction.

Day-of Readiness: Ensures each event is set up with the tools needed for success, that the client is properly serviced the day of the event, and that a follow-up call or email is made after the event.

Client Meetings & Site Visits
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Conducts client meetings, venue walkthroughs, and site visits as needed to develop accurate proposals and identify event-specific beverage, staffing, equipment, and logistical requirements.

Staffing & Logistics Coordination: Communicates complete and accurate event requirements to Operations with sufficient lead time, including staffing levels, positions, skill or certification needs, product and equipment requirements, dress code, service standards, and other event-specific details. Maintains accurate event programs, checklists, and event documentation, and coordinates with clients, outside vendors, venue partners, and Operations to ensure all event requirements are clearly communicated and execution teams are properly prepared.

Event Ownership: On projects where the Catering Sales Manager is the primary contact or sales lead, takes primary responsibility for the success or failure of the event from a customer service perspective.

Pipeline Reporting: Individually tracks sales and leads and maintains accurate, current company sales reporting in Tripleseat, including helping ensure overall Sales Team bookings and reporting stay up to date.

Accounts Receivable: Responsible for timely collection…