Director of Sales, VERDA Water Quality and Services​/MMIC

Director of Sales, VERDA Water Quality and Services/MMIC

Title: Director of Sales, VERDA Water Quality and Services/MMIC

Reports To
:
Executive Leadership

Location: Remote with Travel (East Coast preferred)

About the Role:

The Regional Sales Director is responsible for leading, developing, and growing a high-performing sales organization within the Unites States. This role is more than achieving sales targets—it is responsible for building a culture of accountability, collaboration, and customer partnership while aligning the sales organization with operations, engineering, clinical services, marketing, service, and executive leadership.

As a strategic leader, the Regional Sales Director shapes Business Development Managers into trusted healthcare consultants while ensuring cross-functional execution that delivers exceptional customer experiences from initial engagement through implementation and long-term partnership.

Success in this role is measured not only by revenue growth, but by team development, market expansion, customer retention, operational alignment, and contribution to the long-term growth strategy of MMIC and VERDA.

What you bring: You are a proactive, results-driven sales professional with a passion for developing customer relationships, mentoring sales professionals, increasing company revenue goals, and solving complex customer challenges. You have experience in sales leadership, employee engagement, and building a robust sales channel within an organization.

The success in this role is to serve as an ambassador for the company’s mission, values, and commitment to improving healthcare through innovative water quality and medical infrastructure solutions. The ability to sell healthcare water systems, mobile healthcare systems, and service agreements throughout healthcare facilities while leading, developing, managing, and growing a sales organization.

You are skilled at building trust, navigating healthcare organizations, identifying opportunities, and driving sales growth through a disciplined and customer-focused approach. Most importantly, you are motivated by the opportunity to improve healthcare operations and make a measurable impact on patient care.

Essential Job Functions

• Prospect, qualify, and close new business opportunities with SPD, Peri-Operative Services, and Biomedical Engineering teams across hospitals, ASCs, and IDN networks.
• Manage full sales cycle: lead generation, needs assessment, proposal development, pricing, negotiation, and contract closure.
• Support pricing strategy, contract negotiations, and proposal development.
• Accurately track pipeline and forecast monthly/quarterly sales; meet or exceed revenue, margin, and contract targets.
• Recruit, develop, coach, and retain a high-performing regional sales team.
• Establish a culture focused on accountability, customer partnership, collaboration, and continuous improvement.
• Conduct regular field coaching, performance reviews, and sales development planning.
• Mentor Business Development Managers in consultative selling, strategic account planning, and healthcare relationship management.
• Build succession plans, accurate sales forecasting, and annual budgeting.
• Develop and present tailored solutions for water purification, deionized/RO systems, water softening, point-of-use filtration, and maintenance/service packages that meet SPD regulatory, quality, and uptime requirements.
• Maintain CRM records via Salesforce, produce sales reports, and contribute to product feedback and market intelligence both on the MMIC and Verda sides of business.
• Conduct technical needs analysis and coordinate site surveys with internal technical teams and third-party contractors.
• Prepare and deliver product demonstrations, ROI analyses, total cost of ownership (TCO) models, and compliance documentation (e.g., water quality standards relevant to sterilization).
• Collaborate with service operations and sales engineering to define service-level agreements (SLAs), preventive maintenance plans, and emergency response processes.
• Represent the company at industry conferences, trade shows, and local customer meetings.

Required Qualifications

• 8+ years B2B sales experience,…