VP of Growth, Unified Partnerships

Vice President, Unified Partnerships

Senior sales leader responsible for driving revenue growth through the development and management of strategic agency and public sector partnerships. This role builds and maintains long‑term relationships with key decision‑makers and influencers across advertising agencies, government entities, nonprofit organizations, educational institutions, and other public‑sector stakeholders. The VP serves as a trusted advisor to agency partners by delivering innovative marketing solutions, identifying new business opportunities, and leveraging a deep understanding of the public sector.

This position is responsible for generating new revenue, expanding existing partnerships, developing government contracting opportunities, and leading responses to grants, Requests for Proposals (RFPs), and procurement initiatives.

Strategic Partnership Development Build, maintain, and expand strategic relationships with executive‑level decision‑makers and influencers within advertising agencies, public sector organizations, and community partners. Develop new partnership opportunities through networking, market research, industry events, referrals, and strategic outreach. Conduct agency and partner capability presentations showcasing the company's comprehensive marketing and media solutions. Collaborate with internal stakeholders to align partnership strategies with organizational growth objectives.

Revenue Growth & Sales Leadership Achieve and exceed assigned revenue goals through account growth, new business acquisition, and cross‑platform sales initiatives. Create demand for products and services by demonstrating the value and effectiveness of integrated marketing solutions. Identify, qualify, and pursue new prospects while maintaining a robust sales pipeline. Increase revenue per account through strategic planning, client retention, and expansion of services.

Utilize data, analytics, and market intelligence to identify emerging opportunities and drive business outcomes.

Public Sector & Government Relations Develop and manage relationships with government agencies, municipalities, state agencies, educational institutions, and public‑sector organizations. Identify and pursue opportunities within government contracting and public procurement channels. Understand governmental purchasing processes, contract vehicles, compliance requirements, and procurement regulations. Establish strategic partnerships that support public awareness campaigns, community initiatives, and government outreach objectives.

Grant & RFP Development Lead and support the development of grant applications, RFP responses, RFQs, and other competitive procurement submissions. Coordinate with internal departments and external partners to create compelling proposals that align with client objectives and funding requirements. Research funding opportunities and government initiatives that align with organizational capabilities. Ensure proposal content, pricing, and compliance requirements are accurate, competitive, and submitted on schedule.

Track proposal outcomes and develop strategies to improve future win rates.

Media & Marketing Expertise Maintain a comprehensive understanding of all media platforms and marketing channels, including broadcast, digital, social, podcasting, streaming, experiential, and emerging media. Develop integrated marketing solutions that effectively address client challenges and business objectives. Stay informed on industry trends, market conditions, competitive activity, and evolving client needs. Serve as a subject matter expert on media strategy and partnership development.

Cross‑Functional Leadership Partner with sales, marketing, legal, operations, and leadership teams to execute partnership strategies and client initiatives. Provide mentorship and support to team members involved in partnership development and public‑sector sales efforts. Represent the organization at industry conferences, trade associations, public meetings, and community events.

• Required Qualifications:
  
  Bachelor's degree in Business, Marketing, Communications, Public Administration, or…