General Manager

ABOUT THE COMPANY

Smart City Locating (SCL) is a high-growth, people-first real estate company operating two business lines: an apartment locating business and a residential Realty division (Smart City Realty, or SCR), serving clients across multiple markets with continued expansion. The company is built on delivering an “out of this world” client experience and a five-star standard for both clients and agents. Backed by a private-equity partnership, the company scales its markets through strong local leadership and disciplined operating systems.

The Leasing and Sales organization delivers an “out of this world” client experience across every market and business line, converting assigned leads into closed leases and home sales, and building the agent force that powers the company’s growth.

The General Manager is the sales leader of their market. Reporting to the Director, Leasing & Sales | Market Expansion, the GM owns the day-to-day sales operation: converting company-generated leads into closed leases and home sales, building and developing the agent force, and delivering a five-star client and agent experience in every interaction. The GM leads and develops Sales Managers and Agents, holds the team accountable to sales KPIs and operating standards, and drives the recruiting and talent pipeline that powers market growth.

Supporting departments operate through their own vertical reporting structures; the GM’s mandate is the sales force. The GM is the standard-bearer for Smart City’s core values in their market and executes with the mindset that the client and agent always come first. The GM also serves as the Designated Managing Broker, or state equivalent broker of record, for Smart City Locating in their market, holding an active broker license in that state and carrying the supervisory and compliance responsibilities that come with it.

• Own the day-to-day sales operation in the assigned market: lead generation conversion, closing rate, leases, revenue, and revenue per agent.
• Own the sales KPIs for the market: close rate, Gong rate, average invoice amount (AIA), leases, and revenue.
  Bottom line: get your market producing at a five-star standard.
• Set agent and Sales Manager goals, manage performance through a regular review cadence, and hold the team accountable to ramp milestones and KPI targets.
• Identify improvement opportunities within the sales team to drive increased revenue and closing rate, and report market performance and needs to the Director, Leasing & Sales | Market Expansion.

• Lead, coach, and develop Sales Managers through regular 1:1s and performance reviews, building their capability to run the sales floor independently.
• Coach and develop agents directly and through Sales Managers, with a focus on conversion, client experience, and career growth.
• Build Sales Managers into future GMs; your development of the people around you directly determines how large your market can grow.
• Deliver Smart City Academy (SCA) training and onboarding to new agents in the market, in partnership with the Director, Leasing & Sales | Market Expansion who builds the curriculum.
• Own the agent goal-setting process and conduct regular performance reviews, motivating and building trust with team members.

• Own recruiting, hiring, and onboarding for the sales force in the assigned market.
• Build a real talent pipeline, not just back filling open seats, and maintain a bench deep enough to sustain market growth.
• Retain top producers through strong leadership, culture, and career development, including growing Locators into licensed Realtors through the SCR path.
• Contribute to the GMiT bench by surfacing high-potential talent from within the market.

• Responsible for an exceptional and consistent client and agent experience throughout the assigned market, upholding the five-star review standard (Google, Yelp, Glassdoor, etc.).
• Handle client escalations with care and make people-first decisions that protect the Smart City standard.
• Cascade company-wide communications to the local…