Head of HCP Sales

About Tiny Health

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage.

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As Head of Healthcare Provider (HCP) Sales, you will own and scale Tiny Health’s practitioner channel and lead an established sales team that partners with clinicians and clinics to bring precision microbiome testing into everyday patient care. You’re inheriting a small sales team and a motion with real traction (we grew almost 400% last year); and your mandate is to turn that momentum into a predictable, repeatable, high-growth revenue engine.

This role will build the playbook, systems, and coaching culture that let the team consistently hit and exceed targets, tighten the funnel from first conversation to activated account, and expand relationships into recurring, embedded testing within a practice. You’ll set territory design, comp plans, and KPIs, and instrument the funnel so every decision is data-driven.

We are looking for a builder-operator: a sales leader who has scaled a team selling into individual healthcare practitioners and clinics, who leads with high EQ, fluency in data, and a bias for action. You are energized by a mission to make the microbiome a cornerstone of personalized health, and comfortable operating with ambiguity in a fast-moving, remote-first environment. This position reports directly to the CEO.

• Own the number
  :
  Carry and deliver the HCP revenue target; forecast accurately and manage pipeline health and coverage across the team.

• Lead and grow the team: Manage, hire, onboard, and coach the existing HCP sales team; set clear performance standards and develop reps who consistently exceed quota.

• Codify a repeatable playbook: Refine and document the end-to-end motion, including prospecting, discovery, demo, onboarding, and expansion, so results are coachable and repeatable, not dependent on individual heroics.

• Deepen segment penetration: Grow share across priority practitioner segments such as: functional and integrative medicine, pediatrics, OB/GYN, fertility, dietitians and nutritionists, and concierge and longevity clinics.

• Build the expansion motion: Turn first orders into embedded, recurring testing within a practice, increasing retention and account value over time.

• Partner with Marketing: Co-own a reliable, high-quality pipeline and a tight lead-to-close feedback loop that continuously improves conversion.

• Bridge to Product, Science, and Clinical: Translate practitioner needs and objections into product, program, and enablement improvements.

• Own the commercial systems: Design and manage the CRM hygiene, comp plans, territories, and KPIs; instrument the funnel end to end.

• Represent Tiny Health: Serve as executive sponsor for strategic practitioner accounts and represent the company at key conferences and industry events

• 10+ years in sales, including 5+ years leading and scaling sales teams, ideally in healthcare, diagnostics, medical devices, life sciences, or digital health

• Proven track record selling into healthcare providers, clinics, or practices, with a history of meeting and exceeding revenue targets

• Demonstrated success scaling an existing team and a repeatable sales motion

• Strong people-leadership and coaching skills, with a track record of developing reps and improving win rates

• Fluency with sales analytics, forecasting, CRM discipline, and modern sales tooling

• Excellent verbal and written communication skills, with the ability to work cross-functionally and asynchronously

• Previous experience in a fast-paced startup environment

• Work experience in DTC health/wellness companies

• Experience…