Sr. Manager, Sales Strategy and Customer Marketing

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At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s.

A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

The Sr. Manager, Sales Strategy and Customer Marketing will drive collaboration across functions and develop go-to-market strategy & execution plans for each Brand. They will be a functional extension of the Sales & Brand teams that effectively strategies, communicates and executes key business initiatives with the goal of enabling the sales force to drive profitable and sustainable sales growth. This role is also integral in facilitating Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans.

This is a highly complex position that requires ability to prioritize, manage key stakeholders, and deliver growth expectations.

The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform go-to-market strategies. Specifically, deploy essential marketing tactics (4-P’s):

• Price/Product architecture - ensure the right product at the right price in the right size
• Placement – optimize in-store merchandising and communicate how our unique offerings will create a compelling win/win proposition for our customers
• Promotion - deploy effective customer push (trade) and consumer pull (customer marketing) tactics

• Collaborate with and lead multiple internal cross-functional groups (e.g., Marketing, Finance, Supply Chain, Revenue Management, Category Management, Commercialization) to drive brand initiatives
• Engage with Marketing to provide the voice of sales and customers in strategic initiatives; evaluate and recommend go/no-go action based on the viability of a strategic initiative
• Develop national Brand selling stories and toolkits that arm the Sales team to sell-in to customers and drive clear strategic direction and a call to action
• Leverage key internal forums to communicate key initiatives, updates and expectations to the Sales team
• Develop a deep understanding of retailers, consumers and brands (via SWOT analysis, competitive assessment) and apply that understanding to develop brand plans and strategies
• Lead the development of go-to-market strategies for key innovation launches and big bet display programs across Distribution, Shelving, Merchandising and Pricing
• Collaborate with cross-functional team to develop and refine long-term innovation pipeline and portfolio strategies that maximize value and…