Area Sales Director; ASD; East Region

At Cooper Vision, a business unit of Cooper Companies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day.

Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more

Job Summary:

The Area Sales Director is accountable for achieving revenue, profitability, market share, and customer engagement objectives through effective leadership, coaching, and execution. This individual creates a high-performance culture by developing Regional Sales Managers and their teams, strengthening organizational capabilities, and ensuring alignment with corporate strategy.

Success in this role requires strong business acumen, strategic thinking, financial management, talent development, and the ability to influence across multiple functions. The Area Sales Director serves as the senior commercial leader within the assigned geography and represents the organization with key customers, industry partners, and executive leadership.

• Develop and execute business strategies aligned with national commercial objectives.
• Deliver annual sales, profit, and market share goals.
• Analyze market trends, competitive activity, prescribing behaviors, and customer needs to identify growth opportunities. Makes recommendations and takes action in areas such as target customer profiling, market segmentation, market share analysis, competitor analysis, pricing analysis, distribution analysis, product evaluation, promotion effectiveness, etc.
• Develop sales forecasts and business plans
• Drive execution of strategic initiatives, product launches, and promotional campaigns.
• Monitor business performance through key performance indicators and implement corrective action when necessary.
• Maintain key customer relationships and develop and implement strategies for expanding the customer base. Assists with complex sales negotiations and helps close sales deals.
• Manage overall sales process and set metrics for field sales operation. Executes pricing policies, including volume discounts and terms and conditions for key customers and channel partners.
• Oversee the hiring and development of the sales organization. Recruits, trains, develops and coaches direct reports. Heavily involved in recruiting field sales representatives within the regional area.
• Closely manage area Sales GS&A budgets including T&E, variable compensation programs, merit increases etc. consistent with corporate financial budgets.
• Work closely with executives in supporting departments to ensure consistent messaging and transparency across the organization:
  Including, Finance, Accounting, HR, Marketing, Corporate Accounts, Customer Service, and Sales Administration.
• Work closely with Human Resources to manage all performance related issues. Provide HR/Legal 360 degree visibility to all performance related issues, make recommendations based on performance history, and execute performance plans once HR/Legal have reviewed and approved.
• Develop / maintain / update sales succession planning to identify and develop high potential employees at all levels within the sales organization.

Travel:

Knowledge, Skills, and Abilities:

• Demonstrated ability to develop and implement sales strategies that have met or exceeded planned objectives, across geographies and multiple…